Madhurjya Kotoky is a Brand and Communications expert who helps businesses, entrepreneurs, executives, and leaders build strong emotional connections with their customers and stakeholders. After investing more than a decade in marketing communications; promoting top brands, government agencies, and international organizations worldwide; Madhur is adept at creating narratives to considerably enhance brand equity and two-way conversations that bring audiences closer to brands. An alumnus of the S.I. Newhouse School of Public Communications, Syracuse University, Madhur currently leads the brand and communications function for Autodesk in India and SAARC. Madhur contributes to the CPD Blog in his personal capacity. The views expressed are his own.