Muhammad Ittefaq is a graduate fellow at the Institute of Media and Communication Science, Technical University, Ilmenau in Germany. He got his first MA from the Institute of Communication Studies, University of the Punjab, Lahore in Pakistan. He is co-founder of The Educationist (English monthly newspaper of Pakistan) and the Asian Journalism Network (AJN). He writes for The Educationist and the Society of Professional Journalists (SPJ). His research interests are social media and public diplomacy, social media and strategic communication, public relations, international journalism, development communication, the role of emerging and new media in strategic communication, the role of social media in socio-political change in the world, political communication and digital diplomacy.