Media organizations requesting interviews or appearances should contact cpd@usc.edu,
Tel: (213) 821-2078
Jian "Jay" Wang, a scholar and consultant in the fields of international corporate communication and public diplomacy, is an associate professor of public relations at USC Annenberg's School of Journalism. He joined the faculty in August 2008, teaching courses in public relations and public diplomacy.
Wang comes to USC Annenberg from Purdue University, where he taught courses in brand communication, public diplomacy, and global media and communication. While at Purdue, he led a number of research projects on topics including corporate social responsibility practices in emerging economies, Chinese corporate communication, and health care branding. He was also the project leader on a program funded by the U.S. Department of Education analyzing corporate public diplomacy initiatives. He has taught at the Chinese University of Hong Kong.
In addition to his published journal articles and research reports, Wang wrote Foreign Advertising in China: Becoming Global, Becoming Local and was a co-author of China's Window on the World: TV News, Social Knowledge and International Spectacles. His writings address the role of communication in the contemporary process of globalization, with an area focus on China.
Wang has worked for the international consulting firm McKinsey & Company, where he was a senior communications specialist based in its Greater China offices. While at McKinsey, he advised clients on matters of communication strategy and implementation across a variety of industries. He was also a consultant for Ketchum in New York and Hong Kong.
Wang earned his Ph.D. at the University of Iowa, and holds degrees from the University of Minnesota and Beijing University.
As a CPD University Fellow, Wang currently leads two CPD Research Projects, "Nation Branding at Expo Shanghai 2010" and "Reshaping Cultural Diplomacy in a New Era: Confucius Institutes & China’s Soft-Power Strategy."
Recent Publications by Jian (Jay) Wang
August 4, 2011 - Taking Comedy Seriously in Public Diplomacy. CPD Blog.
May 4, 2011 - Public Diplomacy with Chinese Characteristics CPD Blog
January 26, 2011 - Advertising China CPD Blog
February 2010 - Nation Branding: Not Just a Logo, PDiN Monitor, Volume 1, Issue 2
Soft Power in China: Public Diplomacy through Communication Palgrave Macmillan (December 2010)
To view a full list of Wang's contributions to the CPD Blog, click here.
Jian (Jay) Wang in the News
December 8, 2009 - CPD University Fellow Jay Wang discussed China's re-branding efforts on the American Public Media show 'Marketplace." A transcript and audio recording are available on the show's website.
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