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FEB 20, 2009
The Conversation
The National
The Obama administration now has the opportunity and the ambition to dramatically transform America’s dialogue with the world. But doing so will require a new approach to engaging with the Arab and Muslim world that moves beyond the “war on terror”. American strategy must also transcend the rift that divides present outreach efforts between “strategic communications” and “public diplomacy”.
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FEB 7, 2009
Repairing American Public Diplomacy
Arab Media & Society
It is widely believed among academics who study the subject, and among former practitioners, that public diplomacy has not achieved its full potential, and we are hopeful that the Obama Administration will now solve some of its problems. This essay focuses on the most important challenges, which in many ways concern broadcasting to the Arab world. What are the systemic problems hindering U.S. public diplomacy and how can the Obama Administration fix them?: Engaging with Arabic broadcasting, BBG Arabic broadcasting, The military-civilian imbalance, The neglected advisory function, Leadership vacuum, The State bureaucracy.
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JAN 5, 2009
Public Diplomacy Can Help Restore Lost U.S. Credibility
Change for America: A progressive blueprint for the 44th President
Effective public diplomacy works to understand and help shape foreign public opinion and effectively integrate it into the policymaking process in order to help realize our national security and foreign policy goals. To accomplish this goal, the new president will have to work to restore, recruit, and retain a quality corps of skilled public-diplomacy practitioners and give these men and women the credibility they need to engage with skeptical or hostile foreign publics.
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NOV 28, 2008
New Administration Must Undue RFE/RL’s Anti-Diplomacy Abroad
The Herald News
Not always is U.S. public money spent by RFE/RL in the best interests of the radio nor, accordingly, U.S. public image. Alarmed by reports of human rights violations by RFE/RL, Czech Sen. Jaromir Stetina sent a letter to RFE/RL's President Jeffrey Gedmin asking him to intervene in order to enhance “the reputation and integrity of RFE/RL in the Czech Republic.” Gedmin never answered the senator’s letter. This is just one example of (anti) public diplomacy that incoming Washington administration inherits and will have to undo.
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NOV 25, 2008
Voices of America: U.S. Public Diplomacy for the 21st Century
The Brookings Institution
For generations, America’s standing in the world has been a source of strength, security, prosperity, and legitimacy. That standing is now in peril, according to a wide range of studies that span the political spectrum. America’s tarnished international reputation carries a price. Whether the United States seeks to draw more allied troops to Afghanistan, win votes in international organizations, or undermine support for terrorists, anti- American attitudes obstruct the achievement of national interests...This report presents concrete steps to strengthen America’s efforts to engage, persuade, and attract the support of foreign publics. As part of a comprehensive plan to enhance our government’s public diplomacy, it urges the creation of a nimble and entrepreneurial new non-profit organization, the USA-World Trust, to complement and support U.S. government efforts.
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