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SEP 5, 2008
4.7 Billion People Watched Beijing Olympics
The Hollywood Reporter
The Beijing Olympics attracted 4.7 billion viewers, or roughly 70% of Earth's population, from Aug. 8-24, making it the most-watched Games ever, according to data released Friday by Nielsen Media Research.
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AUG 24, 2008
America’s Commercials at the Olympics
The New York Times
Most of the thousands of spots that ran expressed sentiments familiar to viewers of so-called big events on television. Patriotism is good. Striving for athletic achievement is noble. The world would be a better place if we all drank the same beverages, drove the same cars, shopped at the same stores and bought things with the same credit cards. And too many commercials relied on predictable images to evoke China for Western consumers: dragons, pandas, ninjas, the Great Wall and homages to (or parodies of) “Crouching Tiger, Hidden Dragon.” This article provides examples of how advertisers fared.
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AUG 24, 2008
On TV, Timing Is Everything at the Olympics
The New York Times
Getting American stars like Mr. Phelps and the gymnast Shawn Johnson to perform live in prime time was just one of the moves and unexpected breaks, some going back almost a decade, that set up the spectacular success NBC achieved in the Beijing Games that ended Sunday night.
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AUG 24, 2008
Web Audience for Games Soars for NBC and Yahoo
The New York Times
The ratings for NBC’s television coverage of the Games were record-breaking this month. But the extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC’s own Web site and Yahoo’s Olympics section.
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AUG 21, 2008
Olympics Are Ratings Bonanza for Chinese TV
The New York Times
When the Beijing Olympic Games kicked off two weeks ago with a four-hour spectacular, more than 840 million people in China tuned in, perhaps the largest television audience in history for a single event. The broadcast was the first in a series of Olympic bonanzas for China Central Television, or CCTV, one of the chief propaganda arms of the Chinese state and perhaps also a new global media titan.
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