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AUG 12, 2008
Olympics a Watershed for China: CCTV ad revenue up 30%
AdWeek
Martin Sorrell whose GroupM is the largest media buyer for Olympics host broadcaster China Central Television, said Monday that he believes the Beijing Games are a watershed event for world consumers' view of China and for revenue at CCTV.
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AUG 9, 2008
Olympics Online, With a Hook
The New York Times
This month, Microsoft is offering Web surfers in the United States a seductive viewing treat. In conjunction with NBC, the software publisher is offering thousands of hours of free video direct from the Olympics in Beijing. For the first time, it will be possible to watch specific events on demand as well as to watch many of the less popular sporting events like cycling and race walking, which in the past have received scant attention in mainstream television coverage of the games. But there’s a catch. To view the video, it will be necessary to download a Microsoft Web browser software component based on a new proprietary technology, Silverlight, that is intended to make it possible to display interactive animations, graphics, audio and video, all within a fixed window inside a Web browser display.
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AUG 6, 2008
Has China Opened-up?
BBC News
[video] As hosts of the Olympics, China agreed to be more accessible to foreign journalists. But, as Rupert Wingfield-Hayes discovers, this does not mean being left to wander freely around the country.
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AUG 6, 2008
Protests? Pride? Gold Medals? How Will Beijing Come Out of These Games?
ESPN
What's at stake? To answer this question, a roundtable of four distinguished journalists based in China who have had the chance to watch these events unfold before them was assembled and their conversation recorded. Participants included: Melinda Liu, Anna Sophie Loewenberg, Maggie Rauch, and Raymond Zhou.
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AUG 6, 2008
Clandestine Olympic protests
BBC News
In the world of the Olympic protester, those people who have come to Beijing to voice their complaints about the Chinese government, cloak-and-dagger publicity stunts days before the start of the Games are one way to get their message out.
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