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Published: JUL 28, 2008 - 4:09PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 9:38PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 2:56PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 2:53PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 2:09PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 1:56PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 1:17PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 1:14PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 1:11PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 1:02PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 21, 2012 - 9:38AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 20, 2012 - 11:44PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 20, 2012 - 11:42PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 20, 2012 - 11:41PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 20, 2012 - 10:47AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 20, 2012 - 6:14AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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On Thursday, May 17, 2012 I attended the discussion on “Digital Diplomacy: A New Era of Advancing Policy” at the Carnegie Endowment for International Peace in Washington and on Twitter at #digidiplomacy. Carnegie had already posted video and audio of the event by early afternoon. USC MPD alumnus Matthew Wallin blogged his assessment of the discussion shortly there after. Being the academic dinosaur that I am at heart, I came home typed up all my notes. Then, as an exercise to help me develop my social media skills, I compared my notes to the Twitter feed. My next step was to construct a theoretical framework around that comparison. Yes, I really am an academic. And, having had the luxury of further scholarly reflection, I was struck by several ironies. Some of the ironies are captured in the tweets. Irony #1: Social media -- the antithesis of diplomacy? Yesterday’s ambivalence about the use of social media was palatable. On the one hand, there was a sense of excitement. Martha Boudreau, of Fleishman-Hillard and co-sponsor of the event, opened by capturing the promise of what the buzz of new media is all about. Martha Boudreau @FHDC: Social media is a broader way to practice statecraft & create relationships #DigiDiplomacy Boudreau shared some of the mind-numbing numbers on social media, but said its relevance to diplomacy goes beyond numbers. For Mexico’s Ambassor Arturo Sarukhan, social media was not just about relevancy, social media was a necessity. He shared his adaptation of an old Mexican saying to underscore his point. It used to be, “If you moved, you were not in the picture.” He up-dated that saying for Twitter: @Arturo Sarukhan:"if you don't tweet, you are not in the photograph." meaning if you aren't using social, you aren't relevant diplomatically #digidiplomacy On the one hand, there was excitement. Like the new toy on the block, all the kids are asking, what is it? Can I play with it too? Then, on the other hand, there was the wariness. Alert to the apprehension, or perhaps skepticism, the panelists seemed on the defensive from the get go. Alec Ross, the guru of social media @State and first of the panelist to speak, immediately introduced what became the mantra echoed among the discussants: “social media is a TOOL.” He emphasized that by saying he was a Medieval History major. He wasn’t interested in technology, but in advancing policy interests. Using social media was a tool for advancing policy interests. All the panelists repeated the mantra at least once or twice each time they spoke: “social media is a TOOL.” Nevertheless, the very first question from the audience was a not so much a question but a statement about the failings of social medial as a substitute for personal contact in diplomacy. Why the mantra of “social media as a tool” may fail to resonant or have difficulty taking hold with the diplomatic community may be because of the contrasting images of social media as a tool of…... FULL TEXT
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Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/19754/
Published: MAY 19, 2012 - 11:19PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 19, 2012 - 11:49PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 19, 2012 - 10:23PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 19, 2012 - 9:46PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 19, 2012 - 11:54AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 19, 2012 - 11:50AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 19, 2012 - 11:39AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 5:20PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 5:12PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 5:02PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 4:06PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 1:21PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 1:19PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 1:15PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 18, 2012 - 1:10PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 3:53PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 3:40PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 2:13PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 2:09PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 1:37PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 12:17PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 12:05PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 11:37AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 10:55AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 17, 2012 - 10:53AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 9:12PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 9:08PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 8:56PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 8:55PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 8:52PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 5:57PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:51PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:46PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:44PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:42PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:40PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:36PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:33PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:30PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:26PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:22PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:19PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:12PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:10PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:06PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:01PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 12:57PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 12:52PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 12:47PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:04PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 1:02PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 16, 2012 - 10:57AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 6:01PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 5:54PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 5:54PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 5:52PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 3:34PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 3:31PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 3:17PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 3:15PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 3:09PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 3:03PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 2:57PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 15, 2012 - 12:45PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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In a couple of recent postings I have tried to elaborate the notion of a nation brand, to identify some of the salient issues surrounding the relationship between public diplomacy and branding, and to illuminate the more subtle distinctions. In this entry, I would like to drill down further into each of these, and several related issues. Branding guru Simon Anholt has developed a hexagonal model that sets out the principal elements of a nation’s brand, including tourism, exports, policies, investment and immigration, culture and heritage, and people. This has become the industry standard. While Simon and I concur on many points, but we do not agree on everything covered in the continuing debate. As far back as 2006, he wrote me to say “I dispute… your contention that branding is fundamentally a monologue. The best brand theory - and the best brand practice - today sees brand as the common purpose or shared vision that unites businesses with their staff, suppliers and customers, and so is in every sense parallel to (e.g. the British Council's insistence on) the mutuality of public and cultural diplomacy. A brand is also … as much an invitation to complain as it is a promise of quality, so even in that rather literal sense it must always be about two-way communication… Brand is very much more than ‘image’ and the communication, management or promotion of image. Brand strategy is almost synonymous with corporate strategy, and at least in theory, there is a parallel notion in nation branding. Most firms these days would describe their brand as their relationship with their market and their other stakeholders.” My response? Let one hundred flowers bloom. But when it comes time to pick the bouquet, it seems worth remembering that if branding is about selling dreams, public diplomacy is about sharing them. De-mystifying the distinction A nation’s public diplomacy should support its brand, and vice versa; it is not a matter of which is subsumed by the other. If anything, branding may be a somewhat more expansive concept, in that while all PD, in one way or another, contributes to the brand, not all branding – for instance, uni-directional communications – can be considered part of PD. And although the connection is not continuous, which it should be in the case of PD’s continuous conversation, branding, with its reliance upon market testing, client feedback and customer satisfaction, seems to me rather more responsive to changes in the environment. At the end of the day, much of the PD vs. branding competition is rather sterile. Suffice it to say that the two concepts are intimately related but distinct. More important is the observation that they converge around the conviction that a country’s international image and reputation requires active, ongoing management if international (and, by extension, domestic) policy are to be developed successfully. That said, even with best efforts, the experience of using branding efforts to support public diplomacy has been mixed. The “Cool Britannia” campaign launched by the UK…... FULL TEXT
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Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20209/
Published: MAY 15, 2012 - 6:49AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20208/
Published: MAY 15, 2012 - 6:31AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20207/
Published: MAY 15, 2012 - 6:26AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20205/
Published: MAY 14, 2012 - 5:56PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20203/
Published: MAY 14, 2012 - 5:51PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20201/
Published: MAY 14, 2012 - 2:13PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20199/
Published: MAY 14, 2012 - 2:00PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20212/
Published: MAY 14, 2012 - 12:48PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20194/
Published: MAY 14, 2012 - 8:54AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20193/
Published: MAY 14, 2012 - 8:33AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 14, 2012 - 6:12AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 13, 2012 - 11:23PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 13, 2012 - 11:22PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 13, 2012 - 11:17PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 13, 2012 - 10:53PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 13, 2012 - 10:49PM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20195/
Published: MAY 13, 2012 - 9:42AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
Direct link to this article: http://uscpublicdiplomacy.org/index.php/newsroom/pdblog_detail/20187/
Published: MAY 13, 2012 - 12:30AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 12, 2012 - 10:45AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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Published: MAY 12, 2012 - 6:00AM PST
Public Diplomacy Blog
USC's Public Diplomacy Blog contains regular writings from scholars, researchers, practitioners and professionals from around the world in the public diplomacy sphere.
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If we do not highlight it often enough, cultural diplomacy promotes the creation of transnational social spaces of engagement and interaction. And, even as they are often identified with particular cultures or countries, cultural diplomatic interventions are also unavoidably cosmopolitan in nature, insofar as they move between, confront, and conjoin multiple social worlds. In this way and even when carried away by the worst excesses of national chauvinisms, cultural diplomacy is inherently a transnationalist project of sorts. How does the work of cultural diplomacy account for its perpetual context of “transit”? But nor do events and expressions of cultural diplomacy occur in an internationalist ether so much as in specific places and informed by particular historical conditions of possibility. This specificity includes the ways that “global” concepts and practice engage “local” ones or the ways “foreign” ideas and values mix (or not, as the case may be) with “national” ones. How these elisions occur is not often enough a focus of attention but it is also a fundamental question for understanding how cultural diplomacy is received and how it resonates with people’s meaningful horizons. Perhaps it is time for us to think of cultural diplomacy in more “glocal” terms. Here I am not so much referring to the popular mantra, “think globally, act locally,” as pointing to the ways that the expressive content of cultural diplomacy: is not self-evident; circulates among publics in particular ways; is often understood by audiences in terms of already familiar and available concepts, beliefs, or values; and if it resonates, is typically appropriated into local frameworks of meaning and relevance. It is impossible, in other words, to understand the extra-local content of cultural diplomacy apart from its local context. The British cultural theorist Stuart Hall’s discussion of encoding/decoding is helpful here. Hall helps us to appreciate the extent to which the coding of any given message does not dictate its reception, which is perhaps an unfortunate inconvenience for the advocates of strategic communication. Hall undermines confidence in any notion of communication that mistakenly adopts a straightforward or linear “sender-message-receiver” model. Instead, Hall insists, the two moments of “encoding” and of “decoding” are relatively autonomous from each other, and differently determinate in any process of communication. In other words, any given public, if an intended audience for the work of cultural diplomacy, is also an important source for the meaning of that same cultural work. And as such, Hall encourages recognition of the “struggle over meaning,” not as zero-sum but as fundamental to all communication. Another way of putting this is that whatever the intention of cultural diplomacy interventions, publics for whom they are intended will always actively make sense of them in terms relating to their own interests. Here I am not referring to any so-called “realist interests” – the rational calculus of political self-interest or practical advantage – but to the cultural grounding of ideas, concepts, values, or commitments that people everywhere use to evaluate the meanings of statements, and which invest the views…... FULL TEXT
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