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PUBLIC DIPLOMACY AND BRANDING: A CLARIFICATION
FEB 15, 2007
 Posted by Craig Hayden
All posts by Craig Hayden


I'd like to respond to Simon Anholt's remarks on my previous post about "branding" as a defining discourse for public diplomacy. Anholt seizes on what I feel is a very real and lingering confusion surrounding the term and its relevance for public diplomacy. He reminds us that we should not confuse branding campaigns with the "nation-brand." To be clear, it was not my intention to suggest that Anholt advocated commercial-style promotional campaigns as public diplomacy. I brought up Anholt's work because it was instrumental in bringing the term "brand" into contemporary rethinking of public diplomacy. The "brand" is an alternative…... Full Text
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CAN BRANDING DEFINE PUBLIC DIPLOMACY 2.0?
FEB 9, 2007
 Posted by Craig Hayden
All posts by Craig Hayden


The next round of the seemingly endless frustration over U.S. public diplomacy is underway. Rod Dreher's recent rebuke of contemporary public diplomacy programs succinctly recapitulates the "problem" with U.S. public diplomacy -- at least according to how he frames the subject. For Dreher, the U.S. public diplomacy is losing the "information war," because it is being outflanked by jihadist media campaigns. For Dreher, U.S. efforts look absurdly anachronistic. The U.S. relies on message strategies rooted in Cold War models and appears increasingly unresponsive to audiences in the Middle East and Islamic world. Dreher's arguments come as Undersecretary of State Karen…... Full Text
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A ‘NEW PARADIGM’: THE PRIVATE SECTOR AND PUBLIC DIPLOMACY
FEB 1, 2007
 Posted by Craig Hayden
All posts by Craig Hayden


On January 10, 2007, the State Department hosted a Private Sector Summit on Public Diplomacy. The purpose of the conference was to bring together professionals from the public relations sector to consider how U.S. public diplomacy programs and objectives could be improved by input from the corporate communications world. Given the recent BBC polls showing that U.S. popularity continues to plummet worldwide -- it's no surprise that the State Department is reaching out to organizations that are defined by their communication expertise. A corporate vision for public diplomacy appears to be on the rise again. On January 29, Sebastian Mallaby…... Full Text
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THE FERNANDEZ ‘STUPIDSTORM’: MISUNDERSTANDING A DIPLOMAT’S CANDOR
OCT 23, 2006
 Posted by Craig Hayden
All posts by Craig Hayden


U.S. news media outlets were awash this morning in news about how Alberto Fernandez, a U.S. foreign service officer, described U.S. Iraq policy in less than flattering terms on a major Arab satellite nework. His controversial statement came during an interview program on Al Jazeera, where he admitted that United States policies in Iraq had showed "arrogance" and "stupidity." Taken out of context, these words do not seem like an argument strategy designed to build confidence and understanding about U.S. intentions in the region. The entirety of his speech during the interview, however, reveals a significant shift in U.S. public…... Full Text
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FACING RESOURCE NATIONALISTS WITH A CLEAR, CREDIBLE PUBLIC DIPLOMACY
SEP 28, 2006
 Posted by Craig Hayden
All posts by Craig Hayden


Joshua Kurlantzick, in "Can Public Diplomacy Counter Resource Nationalism?," paints a rather alarming geo-strategic picture for the United States. The recent Shanghai Cooperation Organization showcased the warming relations between oil-rich Iran and Russia with the budding super-consumer, China. Kurlantzick argues that these nations, along with Venezuela and Bolivia, constitute a nascent alliance of authoritarian regimes united not so much by ideology, but in their opposition to the United States. They represent a resurgance of "resource nationalism" not seen since the early 20th century. Kurlantzick goes to great lengths to show how increased coordination between these nations herald problems for the…... Full Text
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