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PUBLIC DIPLOMACY, BRANDING, AND THE IMAGE OF NATIONS, PART III: A PAIR OF ACES?
MAY 15, 2012
 Posted by Daryl Copeland
All posts by Daryl Copeland


In a couple of recent postings I have tried to elaborate the notion of a nation brand, to identify some of the salient issues surrounding the relationship between public diplomacy and branding, and to illuminate the more subtle distinctions. In this entry, I would like to drill down further into each of these, and several related issues. Branding guru Simon Anholt has developed a hexagonal model that sets out the principal elements of a nation’s brand, including tourism, exports, policies, investment and immigration, culture and heritage, and people. This has become the industry standard. While Simon and I concur on…... Full Text
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PUBLIC DIPLOMACY, BRANDING, AND THE IMAGE OF NATIONS, PART II: MORE OF THE SAME, OR DIFFERENT?
MAY 2, 2012
 Posted by Daryl Copeland
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One of the defining attributes of being in a center of global commerce and culture is the feeling you get when walking down the sidewalks. In London, I found the experience of strolling a few blocks from where I was staying to the downtown campus of UEA London, in large part along the fabled Brick Lane, to be a source of energy and inspiration. Now back in Ottawa for a month, I find the contrast especially striking. Almost painful. The narrow, crumbling sidewalks along the anonymous streets in the Canadian capital’s exquisitely excrescent central business district seem to drain any joy or enthusiasm. With each…... Full Text
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PUBLIC DIPLOMACY, BRANDING, AND THE IMAGE OF NATIONS, PART I: WHAT’S IN A BRAND?
MAR 16, 2012
 Posted by Daryl Copeland
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I am writing today from the world city of London. Although I will be going to see colleagues at the Foreign and Commonwealth Office (FCO) next week, I confess that I have not been thinking much about whether the Brits will be able to top, or at least equal the Chinese in skillfully using the occasion of the Summer Olympics as a platform to advance their top line public diplomacy objectives. Instead, I have been busy teaching a graduate seminar on Science, Technology, Diplomacy and International Policy, and helping to organize an International Symposium on the theme of heteropolarity and world…... Full Text
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CAIRO BURNING: IMPLICATIONS FOR THE DEFENSE VS. DIPLOMACY DEBATE
FEB 2, 2011
 Posted by Daryl Copeland
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This is one of those rare, defining moments in world history. In Egypt - as well as Tunisia, Sudan, Yemen and elsewhere - change is unfolding at almost blinding speed. The reactions of the USA, EU, and UN so far have succeeded mainly in positioning the international community well behind the curve, scrambling to catch up. Developments on the ground continue to outpace responses by a wide margin. Between concerns over secure access to oil, radical Islamic politics, and the prospects for Middle East peace, Western interests are heavily engaged in the region. What, then, are the the broad strategic…... Full Text
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GETTING IT RIGHT DOWN UNDER?
APR 13, 2010
 Posted by Daryl Copeland
All posts by Daryl Copeland


In my recent book touring travels down under, I was struck repeatedly by the sense in which New Zealand and Australia seem for a North American at once remote yet accessible, exotic yet familiar. They are in, but not of the Global South. And while we might think of the Antipodes as the ends of the earth, it all depends which end of the telescope you are looking through. In public presentations and in meeting with colleagues at foreign ministries, I was impressed by the extent to which the necessity of adapting to the reality of power shift – notably…... Full Text
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