This post was originally presented as a speech to the Taiwanese Ministry of Foreign Affairs in Taipei, Taiwan, on October 29, 2009, and is reproduced here with the permission of the author. For those interested in the evolution of the practice and the profession of public diplomacy, we have arrived at an interesting moment in its history, a moment of innovation and adaptation. I wish to point to two trends in this global evolution, and then underscore several challenges they pose to the future of the field. One trend occurs at the global level, where several universal conditions are worth…... Full Text

Joe Nye reminds us that soft power is the power to get others to want what we want. By that definition, soft power advocates haven’t done so well. Ironically, they have failed to use soft power to get others to want what they want – that is, more soft power. It’s easy to beat up on the current administration for failing to understand and deploy "soft power" and public diplomacy in their toolkit of foreign policy. Bush, Cheney and the gang prefer coercion, i.e. hard power. But the previous Democratic campaigns have not done such a good job either. During…... Full Text

The U.S. foreign policy machine has been churning out a lot of bad ideas lately. To what do we owe this increased supply of bad ideas? Is it mainly the fault of the current foreign policy team? The permanent foreign policy apparatchiks? Where do all these bad ideas come from? The short answer is, "all of the above." Bad ideas are not just the fault of the Bush officials that control the White House, State Department and Defense, although to them goes the lion share of responsibility for providing and enacting really bad ideas about foreign policy. The Iraq morass…... Full Text

There is good news and bad news in the world of public diplomacy. The good news is that respected observers and senior American officials are now paying more attention and trying to develop public diplomacy strategies. The not-so-good news is that they are getting it wrong. And the really bad news is that until America fixes its diplomacy both public and traditional, our national interests will continue to be badly compromised by precisely those institutions most responsible for protecting us. Julia E. Sweig has just published Friendly Fire: Losing Friends and Making Enemies in the Anti-American Century. An expert on…... Full Text

It was bound to happen. The iconic flagship of our voyage into the digital age has run up against the hard realities of state power and international relations. Internet naiveté is giving way to global realpolitik. Now that Google is in a major flap over its deal with the Chinese government to censor itself, what will become of Google’s “foreign policy?” And what, if anything, should the American government do? This case simply foreshadows the complexities of designing “foreign policy” in the digital age. Not long ago the government of China imposed requirements on Google mandating them to block access…... Full Text