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I SING BEIJING
AUG 22, 2011
Posted by Gary D. Rawnsley
All posts by Gary D. Rawnsley


Yet again we are confronted with a dilemma: when is culture an instrument of soft power? We talk about cultural diplomacy, cultural exchanges and even cultural influence. What is less discussed is how cultural paraphernalia connect to, integrate with, and ultimately enhance a nation’s soft power capital. “I Sing Beijing” is a programme that has been widely celebrated as yet another ingredient in China’s ever-expanding soft power strategy. It is the idea of Tian Haojiang, an opera singer who emigrated from China to the U.S. more than 20 years ago. The premise is that by learning to sing Chinese opera,…... Full Text
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HERE WE GO AGAIN: THE CONTRADICTIONS IN CHINA’S INTERNATIONAL MEDIA STRATEGY
MAY 4, 2010
Posted by Gary D. Rawnsley
All posts by Gary D. Rawnsley


On 1 July 2010 Xinhua, the news agency of the People’s Republic of China (PRC), will launch a global 24-hour English-language television channel called China Network Corp (CNC). Trial broadcasts began on May 1. Upon announcing this development, Xinhua’s president, Li Congjun stated that ‘CNC will offer an alternative source of information for a global audience and aims to promote peace and development by interpreting the world in a global perspective.’ This sentence loses clarity in translation from the Chinese; not only is it confusing, but it is characteristic of the sentimental official rhetoric that Chinese officials use to mark…... Full Text
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CHINA’S ENGLISH-LANGUAGE MEDIA: A CASE OF OVER-CONFIDENCE
APR 21, 2009
Posted by Gary D. Rawnsley
All posts by Gary D. Rawnsley


When will China ever learn? It’s not how loud you speak, or how many times you say something, but what you say that counts. Reports that the Communist Party of China (CPC) has launched a new English-language newspaper, the Global Times, should be greeted with the usual mixture of delight (yet more evidence of the Chinese jumping on the public diplomacy bandwagon) and cynicism (yet more evidence of the Chinese jumping on the public diplomacy bandwagon). The launch reveals, however, that no matter how much we observe and analyze the renaissance in China’s public diplomacy, we cannot but stand by…... Full Text
Tags: chinasoft powermediainternetlanguagecctv
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LISTENING AND TALKING BACK: CHINA’S THIRD GENERATION PUBLIC DIPLOMATS
MAY 6, 2007
Posted by Gary D. Rawnsley
All posts by Gary D. Rawnsley


In my previous contribution to this site I offered a brief and wide-ranging survey of contemporary Chinese public diplomacy which I described as "work in progress." China's relations with such odious regimes as Zimbabwe, together with its continued intimidation of democratic Taiwan, mean that positive developments, such as its increasingly affable and sensitive attitude towards Japan and its role in defusing nuclear crises in the Korean peninsula, are obscured. After completing my last essay I became conscious of a more assertive attempt to demonstrate how international public diplomacy is a natural and irrevocable component of Beijing's attempt to build a…... Full Text
Tags: chinamediajournalism
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A SURVEY OF CHINA’S PUBLIC DIPLOMACY
MAY 2, 2007
Posted by Gary D. Rawnsley
All posts by Gary D. Rawnsley


This is the first of what I intend as a series of occasional postings about public diplomacy and soft power in and towards Asia, focusing principally on the People's Republic of China. This site is understandably concerned with western approaches to, and practices of, public diplomacy, especially as they relate to the wars in Iraq and Afghanistan, and the challenges of international terrorism. My aim is to draw attention to non-western perspectives that acknowledge, but are not dominated by, events in the Middle East. In this first posting I offer some preliminary thoughts about Chinese public diplomacy, a brief and…... Full Text
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