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SEND IN THE MOUSKETEERS!
AUG 22, 2007
Posted by Neal Rosendorf
All posts by Neal Rosendorf


In 2006 the modestly budgeted Disney Channel film “High School Musical” unexpectedly became a world-wide smash hit, with some 200 million mostly 9-14 year old “tweener” female viewers spread across some 100 countries. Just last week Disney rolled out the blockbuster sequel, “High School Musical Two,” in the US and kicked off a global marketing campaign with a 24-hour series of conference calls with Disney partners in, once again, over 100 countries. As Disney Channel Worldwide president Rich Ross recently told the New York Times, “We started with India, and we ended with Australia.” (Link) And Disney hasn’t simply been…... Full Text
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