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MR. XI COMES TO AMERICA’S HEARTLAND
FEB 13, 2012
 Posted by Jian (Jay) Wang
All posts by Jian (Jay) Wang


Muscatine, Iowa, is to play host to a special guest on Wednesday, when China’s Vice President Xi Jinping, the nation’s presumed next leader, returns to the small town he first visited as part of a sister-state program more than two decades ago. Mr. Xi’s journey to America’s heartland underscores the importance of the public dimension of U.S-China diplomacy. Despite growing and deeper ties, U.S. and China relations seem more volatile and fragile than ever. While the two governments have proclaimed to pursue a “positive, cooperative and comprehensive” relationship, there is, in the recent words of a senior Chinese official, a…... Full Text
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ADVERTISING USA
FEB 6, 2012
 Posted by Jian (Jay) Wang
All posts by Jian (Jay) Wang


Brand USA, a non-profit, public-private partnership, is to launch a global advertising campaign next month, as part of the country’s concerted effort in marketing tourism to the world. As its core mission, the organization, created in 2010, is to “encourage and inspire travelers to explore America’s boundless possibilities.” While America’s image in the global political imagination has experienced ups and downs over the last decade, the U.S. has remained as a leading destination for international investment, education and, yes, tourism. In 2010, with nearly 60 million international visitors, the U.S. ranked second (only to France) in international tourist arrivals, and first in…... Full Text
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TAKING COMEDY SERIOUSLY IN PUBLIC DIPLOMACY
AUG 4, 2011
 Posted by Jian (Jay) Wang
All posts by Jian (Jay) Wang


What do American comedy shows, such as South Park, an animated cartoon sitcom, and The Daily Show with Jon Stewart, a parody of news broadcasts, have to do with public diplomacy? Well, more than you think. Political humor in contemporary American entertainment media, as exemplified by these two shows, is more than just for laughs; it is often a form of serious social critique and intellectual engagement. And, issues about international relations and perceptions of foreign countries are part of their staples for comedic rendition. In our paper, titled “The Comic Imagination of China: The Beijing Olympics in American TV…... Full Text
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PUBLIC DIPLOMACY WITH CHINESE CHARACTERISTICS
MAY 4, 2011
 Posted by Jian (Jay) Wang
All posts by Jian (Jay) Wang


China’s quest for “soft power” in recent years is a direct consequence of its dramatic economic transformation over the last several decades. It is now an all-too-familiar story of how China is vigorously pursuing image-building efforts, from the global expansion of its media properties to the rapid growth of the Confucius Institutes. This has become particularly poignant at a time when, in stark contrast, the U.S. public diplomacy enterprise is facing shrinking budgets. The first thing to understand about Chinese public diplomacy is the domestication of the underlying idea of “soft power.” Perhaps, nowhere else has “soft power” been as…... Full Text
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ADVERTISING CHINA
JAN 26, 2011
 Posted by Jian (Jay) Wang
All posts by Jian (Jay) Wang


Last week, China unveiled an ad campaign on the jumbotron screens in New York City’s Times Square to promote its national image. The two 30-second spots, titled “Experience China,” feature the country’s celebrities and luminaries from different walks of life. So, like many other countries, China is now taking a page out of the Madison-Avenue playbook to try to get its message out. Of course, no one would naively believe that a single ad campaign like this will galvanize popular perceptions of China in the U.S. Nevertheless, it is meaningful to talk about the ad in the context of a…... Full Text
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