CPD Media Monitors follow the development of critical public diplomacy stories in world media and feature news coverage on topical issues from a variety of international sources. The aggregated news stories are then analyzed in a
Media Monitor Report examining their implications for public diplomacy.
Current Media Monitors
CONFUCIUS INSTITUTES MONITOR
July 12, 2009 - Present
As part of the Center's research project on the topic, this CPD Media Monitor tracks coverage of China's Confucius Institutes around the world.
Latest Media Monitor Reports
ARAB SPRING MEDIA MONITOR: ONE YEAR OF COVERAGE
MAR 13, 2012
By Naomi Leight
For more than a year, tumultuous changes have swept across the Middle East. Citizens have poured into the streets, governments have fallen and social media is now recognized as a powerful tool for the masses. Since the early days of the so-called “Arab Spring,” the USC Center on Public Diplomacy has been aggregating related public diplomacy news coverage. This CPD Media Monitor Report serves as a review and brief analysis of the hundreds of stories from and about Tunisia, Egypt, Libya, Bahrain and Syria from December 2010 through January 2011.Outlined below are the contours of each popular uprising as conveyed by the media as well as an overview of various public diplomacy efforts which have accompanied them. These have ranged from efforts in the United States to provide technical support to bypass the Libyan government’s stranglehold of the Internet to engaging with Syrian protesters via Facebook. As changes occur in the region, public diplomacy must continue toward those publics attempting to constructively reshape their governments and countries. Support of these citizens and their shared values must be demonstrated not just through words, but through actions. While this Report wraps up the CPD Arab Spring Media Monitor, it does not conclude CPD’s continued PDiN coverage of the Arab Spring and public diplomacy related stories. Only time will tell how the uprisings, conflicts and new democracies will play out in the region, but nations around the world would do well not to ignore the publics in the Middle East, even as they struggle to define and achieve consensus on their futures.
Past Media Monitor Reports
JAN 10, 2012
By Naomi Leight
In the 2009-10 academic year, the USC Center on Public Diplomacy launched its Science Diplomacy research project and hosted a major conference on the topic. CPD strives to promote and better understand the use of science as a tool for public diplomacy. This media monitor is an overview of the major news articles, legislation and developments in science diplomacy from the end of 2009 through late 2011.
AFRICOM’S STILL UNDEFINED FUTURE
DEC 6, 2011
By Philip Seib
When the United States Africa Command – AFRICOM – was created in 2007 and was formally activated the following year, many considered it to be the epitome of “smart power” – a carefully blended mix of hard and soft power. Like other U.S. military commands, it would possess formidable combat capability, but its signature ingredient was a soft power component. To the dismay of some civilian officials who saw their role being usurped, AFRICOM was defining itself in terms of conducting diplomacy and development as well as traditional military duties.
EXPO SHANGHAI 2010 - FLAUNTING NATIONS’ BEAUTY THROUGH THE PRACTICE OF NATION BRANDING
SEP 26, 2011
By Wen Chen
Over the past few years, China has actively participated in global affairs. Having hosted the 2008 Beijing Olympics, China went on to become the first developing country to produce and manage the world biggest cultural event – the Expo Shanghai 2010. Spending more than $50 billion dollars to prepare for the event, Expo Shanghai 2010 attracted 192 participant countries and 50 international organizations to showcase their cultural and national character. 73 million visitors from different countries attended this enormous international assembly, providing an opportunity for all participant countries to present and promote their national images to the rest of the world.
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