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SEP 2, 2010
‘Let’s Brand Ghana With Cocoa’
Ghana News
The Chie of Staff, Henry Martey Newman has urged Ghanaians to support initiatives aimed at finding a brand identity for Ghana. Mr. Newman was of the opinion that to build a better brand identity for Ghana, cocoa, which is the major foreign exchange earner of the country, should be rebranded and redesigned to look more attractive.
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AUG 18, 2010
Canada gung-ho about arrival of Chinese tourists under new agreement
Global Times
Chinese tourists aboard a flight to Vancouver Wednesday will get a warm welcome normally reserved for important government officials as China and Canada inaugurate a new era of tourism trade under the Approved Destination Status (ADS) conferred on Canada last December by Beijing.
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AUG 13, 2010
The South Korean Pavilion: Nation Branding Through Pop Culture
CPD Blog
Video that is part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.
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AUG 11, 2010
The world wants to think the best about India. So we turn our back on Kashmir
Telegraph (blog)
That’s why India is the world’s first “soft superpower”. It can barely do wrong for doing right, and if it does we don’t really want to know. As David Cameron made perfectly clear during his recent visit, we’re interested in India as the world’s second fastest-growing economy and by its contribution to the war on terrorism, but not how it treats its own people.
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AUG 5, 2010
Israel pushes Tel Aviv as gay vacation destination
Israel Today
One of Israel's largest industries has always been tourism, and the nation has constantly been looking for ways to boost the number of annual visitors...Tel Aviv and the Ministry of Tourism have also embarked an a very different campaign: attracting the openly gay community.
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AUG 5, 2010
This is not ‘reputation laundering’. We’re helping nations improve
The Guardian
If we want to see democracy in developing nations, we need to help them to reposition themselves – by promoting trade, boosting tourism, and winning allies diplomatically. That can only be done by skilled communications, promoting the best aspects of these nations to the stakeholders that matter.
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AUG 5, 2010
A Tale of Two Pavilions
CPD Blog
While the global community has been busy parading at the Shanghai Expo 2010, for Taiwan, simply taking part in the world’s fair is meaningful. It has been nearly 40 years since the island has been able to join the global showcase, when the Republic of China last participated at the Osaka Expo in 1970 during a period when Taipei still held official diplomatic relations with Tokyo.
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AUG 5, 2010
Carpathian copying
The Economist
Kicking off a promotional campaign with a plagiarism scandal is not the most orthodox way to attract clients. But in Romania, it may work. On the day Romania’s “explore the Carpathian garden” tourism campaign was launched at the Shanghai World Expo, a blogger revealed that its logo—a green leaf—resembled that of a British clean-transport company.
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AUG 4, 2010
Nation Branding: Presenting the image that matches national identity
International Business Times
It might not be necessary for tourism campaigns to be understood or liked by the locals, said Rhonda S. Zaharna, an associate professor at American University's School of Communications. "But the one thing that I found was that great campaigns usually enjoy strong, positive, internal resonance. That's when you know you've hit the nail on the head and you've got that defining campaign."
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AUG 2, 2010
Would you buy Pakistan?
The Express Tribune (blog)
Marketing cannot be limited to individuals or enterprises. Pakistan is in dire need of a new image and nation branding can help build it. When Pakistan was conveniently paired with Afghanistan to form the so-called ‘Af-Pak’ region, world over people were made to think that both countries stand in the same line when it comes to infrastructure and economy.
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