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MAY 21, 2012
South Africa: Why are we not branding our local music?
All Africa
The SHOUT campaign is a great initiative...However, this should be done through chords, bass lines and rhythms that are proudly South African. We don't see Australians importing music for "Australia Day", so why do we import their music for usage in what is a SA challenge?
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MAY 17, 2012
Even $3 trillion can’t buy China love or good PR
Bloomberg View
The most-populous nation has been throwing tens of billions of dollars at its prestige deficit for a decade, all part of an effort to enhance China’s soft power, something of which the U.S., for all its crises, has a surplus.
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MAY 16, 2012
Sports Diplomacy: South Africa 2010 World Cup
Public and Cultural Diplomacy
By investing in a sporting event the magnitude of the FIFA World Cup as part of its public and cultural diplomacy exercise, South Africa was able to promote the country’s passion for an international game and to portray South Africa as a hospitable nation and host to the world.
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MAY 16, 2012
Using Nigeria’s domain name for economic growth
The Nation (Nigeria)
...a wide adoption of .ng by Nigerians shall constitute a good tool in the effort to project the good people of Nigeria and the nation, noting that, “The ‘bad image’ war will be won on local and international fronts when institutions of government; credible, real and legal persons and entities in Nigeria, adopt the use of the .ng, not just from a consumerism perspective, but by generating Nigerian content on the Internet.”
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MAY 15, 2012
Public Diplomacy, Branding, and the Image of the Nations, Part III: A Pair of Aces?
CPD Blog
In a couple of recent postings I have tried to elaborate the notion of a nation brand, to identify some of the salient issues surrounding the relationship between public diplomacy and branding, and to illuminate the more subtle distinctions. In this entry, I would like to drill down further into each of these, and several related issues.
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MAY 15, 2012
Betwixt and between
Cogo News
Ukraine is still being referred to as a country “between Europe and Russia” not only in ordinary public discourse and media but by top officials and diplomats, those in the US, EU and Russia, first and foremost, but also in Ukraine itself. Why there is such an “in-betweenness”, two decades after the end of the Cold War?
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MAY 14, 2012
Turbulent history taints Turkish tactics
China.org.cn
Turkey's recent activism in major regional issues is symbolic of its neo-Ottomanism, which is the essence of its new ideological approach to foreign policy. Turkey has risen to global prominence as a major Muslin state in the Middle East. But there is little evidence so far to suggest that Turkey's influence can spread beyond this sphere.
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MAY 14, 2012
Africa and the power of the pivot
The New York Times
By now, nearly everyone has heard of the BRICS. Less known are the CIVETS (Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa) and MIST (Mexico, Indonesia, South Korea and Turkey). These acronyms are the product of brilliant branding, but they tell us nothing about why these countries were chosen as the ones best built to last.
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MAY 14, 2012
Turkey – Syria: Let’s Not Be Taken In By The Bluster
Eurasia Review
In dealing with these areas of risk, and particularly Syria, Turkey has to take intelligent decisions, ones which reflect close knowledge of its own transformational power and capacity, without allowing itself to be taken in by the bluster. Although the Iraqi, Syrian and Kurdish problems have their divergences and particular features, they are interconnected and interlinked problems.
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MAY 13, 2012
Country Image And Branding
Brand Kenya
Needless to say, the tone and direction of branding a nation emanates from its top executive or CEO. This is the individual who by being the President, King or Prime Minister of a country carries on his shoulders the unique and challenging responsibility of inspiring citizens towards positivism
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