MAR 11, 2010
U.K. expert: Israel’s new PR campaign is bad news
Ha'aretz
Conventional marketing wisdom has it that even bad news is good news, as long as people talk about you. But Jonathan Gabay, a leading London-based marketing and branding expert, disagrees, at least when it comes to Israeli hasbara, or public diplomacy.
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Government PD
Nation Branding
Public Opinion
Middle East
MAR 11, 2010
Turkey unconcerned over its international image
PanARMENIAN.Net
Turkey still identifies itself with Ottoman Empire, continuing with threats and speaking from the position of force. Recalling Turkish Ambassador to US following US House Foreign Affairs Committee’s passage of Genocide resolution is an obvious example of it, according to RA NAS Institute director Ashot Melkonyan.
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Nation Branding
Eurasia
MAR 10, 2010
Israel Punks Itself
Foreign Policy
The video, sponsored by the Canadian Federation of Jewish Students and the Canadian Council for Israel and Jewish Advocacy (CIJA), was met with ridicule -- both in Israel and abroad.
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Government PD
Nation Branding
Public Opinion
Middle East
MAR 8, 2010
Brand China reels from lost trust
Nation-Branding.info
This is an oldie – an “old” 2008 article first published on Singapore’s The Business Times. It was written by Joseph Baladi, CEO at BrandAsian, shortly after the staging of the Olympics in Beijing, China. Even if somewhat old, some of the points being made in this article around Brand China specifically are still worth
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Nation Branding
Asia Pacific
MAR 8, 2010
How to revamp China’s international image?
People's Daily Online
To grow up into a real global power, China needs a more mature PR policy, which differs from the "hard power" characterized by economic strength, military might and hi-tech achievements, and is also in a stark departure from the traditional diplomacy, which actively engages one government with another government.
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Cultural Diplomacy
Nation Branding
Soft Power
Asia Pacific
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