MAR 1, 2010
CMO Council Inaugurates New GeoBranding Center With Brand South Africa Social Media Contest
PRNewswire
The eight-week, people-inspired, online ad contest, opening March 15, is part of a major Nation Branding research project being undertaken by the Chief Marketing Officer (CMO) Council and the International Marketing Council of South Africa, which is responsible for defining and shaping Brand South Africa's image throughout the world.
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Nation Branding
New Technology
Non-State PD
Africa
MAR 1, 2010
It’s Not Rocket Science
The Moscow Times
Russia’s failure to create a new national identity is evident in its relationship to science. It has yet to decide whether it wants to be a great power or could be content to overtake Portugal — or as oligarch Oleg Deripaska put it ruefully, “to catch up with the Soviet Union.”
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New Technology
Eurasia
MAR 1, 2010
Public Diplomacy- Doing it Online
Outpost
With the explosion in online media, these spaces have multiplied and diversified to a point where quantifying or targeting them becomes an impossibility. So whither the earnest art of Public Diplomacy? For the US, engaging with online publics has become a priority.
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Government PD
New Technology
Americas
Eurasia
MAR 1, 2010
Social Networks Play a Major Part in How We Get News
Mashable.com
The latest study from Pew Internet analyzes the news Americans are consuming and various different ways they find news. Based on a sample of 2,259 adults, the study reveals that three fourths of the people (75%) who find news online get it either forwarded through e-mail or posts on social networking sites, and half of them (52%) forward the news through those means.
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New Technology
Public Opinion
Americas
FEB 28, 2010
Mike McConnell on how to win the cyber-war we’re losing
The Washington Post
As the most wired nation on Earth, we offer the most targets of significance, yet our cyber-defenses are woefully lacking. The problem is not one of resources; even in our current fiscal straits, we can afford to upgrade our defenses. The problem is that we lack a cohesive strategy to meet this challenge.
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New Technology
Americas
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