University of Southern California
USC

Public Diplomacy News: Americas
JUL 28, 2010
Does Japan still need 23-yr-old exchange program?
Associated Press
Every year for the past two decades, legions of young Americans have descended upon Japan to teach English. This government-sponsored charm offensive was launched to counter anti-Japan sentiment in the United States and has since grown into one of the country's most successful displays of soft power.  Read more...

Tags : Cultural Diplomacy   Government PD   Soft Power   Americas   Asia Pacific  

JUL 28, 2010
UN declares access to clean water a human right
AFP
The resolution urges states and international organizations to provide financial and technological assistance to help developing countries "scale up efforts to provide safe, clean, accessible and affordable water and sanitation for all."  Read more...

Tags : Government PD   Americas  

JUL 28, 2010
Getting Digital Statecraft Right
Foreign Affairs
As the history of past U.S. efforts to use technology to bring progress to other nations reveals, the United States should focus its current digital diplomacy efforts on small wins, not transformative victories.  Read more...

Tags : Government PD   New Technology   Public Opinion   Americas  

JUL 28, 2010
Afghanistan war: USAID spends too much, too fast to win hearts and minds
The Christian Science Monitor
The US government strategy for improving its struggling reconstruction efforts in Afghanistan relies heavily on spending more money. More on bigger and quicker projects, more on aid workers, and more on monitors – a "civilian surge" to win hearts and minds.  Read more...

Tags : Government PD   Public Opinion   Americas   South Asia  

JUL 28, 2010
1 Soldier or 20 Schools?
The New York Times
One legacy of the 9/11 attacks was a distortion of American policy: By the standards of history and cost-effectiveness, we are hugely overinvested in military tools and underinvested in education and diplomacy.  Read more...

Tags : Government PD   Non-State PD   Public Opinion   Soft Power   Americas  

JUL 28, 2010
Disappointment – and Hope – after Cairo
Middle East Online
It is vital to rekindle the new spirit that accompanied Obama's speech and to discuss together how we can transform it into practical programmes that bridge the concept of dialogue with real and effective partnership between East and West.  Read more...

Tags : Government PD   Public Opinion   Americas   Middle East  

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Public Diplomacy around the World
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CPD Research & Publications: Americas
U.S. Public Diplomacy’s Neglected Mandate: Advancing Mutual Understanding
This study will attempt to understand why the U.S. public diplomacy's mandate of "mutual understanding" has ignored the need to increase Americans' understanding of foreign nations and peoples. It will seek to find what must be done to advance mutual understanding between U.S. and foreign publics in the future.
Routledge Handbook of Public Diplomacy
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world.
CPD Analysis: Americas
What MPDs and MBAs Can Learn from Each Other
JUL 29, 2010
Cari Guittard
Jamming for Uncle Sam: Getting the Best From Cultural Diplomacy
JUL 26, 2010
Nicholas J. Cull
Public Diplomacy Activities: Americas
How to Promote Economic Development: Your Sister City as a Tool
Sister Cities International

February 27, 2010
Benjamin Goldsmith & Yusaku Horiuchi: Global Public Opinion, US Foreign Policy and Public Diplomacy
CPD Conversations in Public Diplomacy

12:00 PM, January 28th, 2010
Venue: USC; SOS B40
Salman Ahmad: Rock and Roll Refugee Relief
CPD Conversations in Public Diplomacy

4:30pm-6:00pm, Tuesday, January 19, 2010
Venue: USC; ASC 207