FEB 2, 2012
Korea’s nation image lags behind achievements: survey
The Korea Herald
The survey, co-conducted by the Presidential Council on Nation Branding and Samsung Economic Research Institute, showed that the country’s national brand in image still lags behind substance. But the gap between the two has narrowed...
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FEB 2, 2012
The United States, China, and Intellectual Containment
CPD Blog
During the past several years, Chinese audiences have flocked to see American movies such as Kung-Fu Panda, much to the alarm of China’s political leadership, which has recently made clear that it is not inclined to surrender any terrain on the global cultural battleground.
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FEB 1, 2012
SAA makes first non-stop flight to China
SouthAfrica.info
The introduction of non-stop flights between the two destinations promises to facilitate business and leisure travel between the two countries. "Introducing direct flights between China and South Africa will promote tourism and trade, not only to South Africa, but also to all Southern African Development Community and other African countries," Mzimela said.
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JAN 31, 2012
For Korean Wave 3.0, Go Retro
The Wall Street Journal
Korean policymakers are discussing the “Korean Wave 3.0.” The Korean Wave, or hallyu in Korean, means the export of Korean entertainment and other culture. The “Version 1.0” of the wave was the success of TV dramas and movies starting about 10 years ago. And “Version 2.0” is what’s been happening with K-pop music over the last year or so.
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JAN 31, 2012
Selling South Korea: No ‘sparkling’ brand image
BBC
South Korea's government has been trying to change the country's international image - or rather its lack of one - for years. And even those involved - like Peter Kim, brand manager for the Seoul government - admit it has been a tough sell. South Korea's national branding is facing some unique challenges.
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