MAY 22, 2012
Analysis: India in Afghanistan
Daily Times (Pakistan)
India’s policy towards Afghanistan is the embodiment of the ‘soft power approach’. Soft power, in the crude sense, is the capacity of a state to influence others without twisting arms, threatening or compelling; in other words, it is the capacity to attract the target people and make them do your bidding.
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MAY 20, 2012
Afghan theatre group to stage Shakespeare’s ‘Comedy of Errors’
Yahoo - India
The Indian Council of Cultural Relations, which has brought the play to India, said in a statement: "The Afghan actors in the play are hoping to redefine Shakespeare - and public perception about theatre in Afghanistan by performing the play."
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MAY 18, 2012
International bargaining, the Pakistani way
The Huffington Post
Despite moving in the right direction, the entire ordeal demonstrates just how incompetent Pakistan's government is when dealing with international crises, such as the NATO strikes, and how an emotional response, coupled with a poor understanding of bargaining power, can cripple a nation's international soft power and reputation.
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MAY 11, 2012
Social Media Thought Leader: India’s Gautam Ghosh
Forbes
He has been at the leading edge in two important social media trends: [1] human resources and [2] Indian business adoption.
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MAY 10, 2012
Dunkin’ Donuts Goes Desi in Delhi
Knowledge@Wharton Today
When Starbucks announced that it was coming into India as part of a partnership with the Tata Group, there was a lot of excitement in the country’s coffee shop segment....Meanwhile Dunkin’ Donuts, another U.S. coffee and baked goods chain, beat the Seattle-based company to the punch: On May 8, the Canton, Mass.-based Dunkin’ Donuts opened its first restaurant in India, in city center Connaught Place in Delhi.
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