MAY 18, 2011
MEA’s twitter account crosses 10,000 followers
Mangalorean
In less than a year, the external affairs ministry's twitter account has collected over 10,000 followers, pioneering the outreach of government organisations on social media platforms.
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MAY 18, 2011
Ministry to spend RM1.8mil on social media branding
The Star Online
The Tourism Ministry will spend RM1.8mil on social media branding to woo young tourists. Its Minister Datuk Seri Dr Ng Yen Yen said the move was part of the ministry’s transformation programme and would mark the first time that social media was used as a branding tool.
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MAY 18, 2011
Amitabh is better than Kama Sutra and Taj Mahal!
India Express
The name 'Amitabh Bachchan' does more for India abroad than other known symbols of India's soft power such as the Taj Mahal, curry or the Kama Sutra, according to Rachel Dwyer, an expert on Indian cinema and culture.
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MAY 17, 2011
India Would Like to be Your Friend
Forbes India
Last year, the Public Diplomacy division of the Ministry of External Affairs (MEA) began an experiment....[W]e see social media not just as a tool for disseminating information; it is also valuable for getting feedback, listening, engaging with people, so that a relationship is built.
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MAY 15, 2011
British Council to launch India-UK cultural review programme
Daily News and Analysis
The British Council is going to start an 18-month cultural partnership review programme involving members of the council of India and the United Kingdom (UK).
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