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Overview
 As part of CPD's Nation Branding at the Expo Shanghai 2010 project, Jian (Jay) Wang, CPD University Fellow and Associate Professor of strategic communication at USC Annenberg, is leading a research team in Shanghai to document how countries define, communicate and manage their identity and image through national pavilions at the Expo.
Weekly video blogs highlighting select countries and their pavilions will be produced from June through August 2010. Countries are selected based on their geography, roles in global society and relationships with China. Each video will feature a country's pavilion, and will typically include interviews with pavilion directors or officials. Latest Video Blog from Shanghai Expo
Brazil
AUG 24, 2010
 As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than about soccer, samba, and carnivals. Pavilion Director Pedro Wendler discusses the country’s positioning and communication at Shanghai Expo.
Previous Videos
South Korea
AUG 12, 2010
 As part of its global pursuit of soft power, South Korea presents its country brand at Shanghai Expo by employing the instrument of pop culture.
AUG 5, 2010
 A view of various illuminated pavilions after dark at the 2010 Shanghai Expo.
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