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Nation Branding at Expo 2010 Shanghai

THE ISRAELI PAVILION: BROADENING THE DISCOURSE ABOUT ISRAEL
Israel
 JUL 19, 2010

Israel is often mentioned in the context of war and conflict.  Deputy Commissioner General discusses how the country presents itself as a place of innovation and creativity at Shanghai Expo.

Rebranding Israel at Shanghai Expo

>> For viewers in China, follow this link to watch the video


>> More Videos on Nation Branding at Expo 2010 Shanghai

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Nation Branding at Expo 2010 Shanghai Main Page

Country Snapshot [+]

Neighbor Countries:  Lebanon, Syria, Jordan, and Egypt

Surface area: 22,072 sq km (2008)

Population: 7.1 million (2008)

Capital: Jerusalem

GDP: $ 199.5 billion (2008)

GDP per capita rank: 38

Sources: UN Data

Relations with China [+]

Diplomacy
Est. of Diplomatic Relations: 1992

Trade with China
Exports: $4,229 million (2008)
Imports: $6,022 million (2008)

Sources:Chinese Embassy in the State of Israel

Expo Media Monitor (Israel)

Jul 20, 2010
The Israeli Pavilion: Broadening the Discourse About Israel (Videoblog)
CPD Blog

May 2, 2010
Israel impresses at Shanghai’s Expo 2010
The Jerusalem Post

Mar 25, 2010
Israeli pavilion at expo 2010
designboom

Mar 17, 2010
Kosher Chinese
Tablet

» More Expo headlines

Related links

Bureau International des ExpositionsExpo Shanghai China

Partnerships

brandchannel
Shanghai Expo Insights
The China Business Network

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