CPD Video Conversations: Nation Branding at Expo 2010 Shanghai
THE SPANISH PAVILION: A BRAND STORY OF CONTINUITY Spain JUL 5, 2010
As the host country of both the Olympics and the Expo in the same year (1992), Spain clearly sees the Shanghai Expo as an instrument of public diplomacy and national image projection. Pavilion Communication Director Pedro Molina discusses how the country tells the story of “From the City of Our Parents to the City of Our Children” in three scenes.
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