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Al-Jazeera is ramping up to test Fox News and CNN on their home turf. The Qatar-based Arabic news channel, scheduled to launch its English-language service in the U.S. and Canada early next year, has retained the public relations firm Brown Lloyd James (BLJ) to help build its base in the world’s most lucrative and challenging commercial marketplace.
Washington, DC - July 28, 2005 - There are several interesting stories behind the recent award ceremony that took place at the Washington, D.C., headquarters of the Voice of America.
This was a week when some international broadcasters came of age while others began to show theirs. Winners began to emerge, meaning someone had to lose. Some broadcasters stepped out of the shadows to participate in the big dance. And new startups set out to take on the world's most familiar satellite news channels.
At the BBC, news editors and writers decided to cast away their policy stylebook to do it their own way on the morning of the London bombings and use the word "terrorism" to describe what had happened. But 12 hours later they backed off.
LOS ANGELES, July 13 - Nothing fascinates media as much as, well, media.
That is the lasting impression after an extended visit to New Zealand and Australia, which boast world-class commercial, public service and international broadcasters and first-rate newspapers. But looking at America through South Pacific lenses, the focus more often than not seemed on American media.
WASHINGTON, July 12 - There's truly no business like show business.
That old song title was reinforced during a recent visit to Australia and New Zealand, where coverage of the U.S. was frequent, detailed and prominently played. But the lens through which America was presented to the South Pacific was not Wall Street or Capitol Hill.
Al-Jazeera-America is coming to town, heading straight for your living room.
Its executives, from their headquarters in the tiny Middle East gulf state of Qatar, have held preliminary talks in the U.S. with cable operators about carrying the channel's new English-language service, expected to debut early next year.
Egyptian-born Dina Habib Powell says America must listen if it wants to be understood abroad. But first she must get people to listen to her.