LONDON --- For much of the past decade, “soft power” has been touted as a means for making foreign policy more effective by emphasizing enticement rather than coercion, conversation rather than conflict. The concept has won applause, but putting it into practice has often been half-hearted, especially by nations that possess significant military muscle. They prefer macho diplomacy and remain wary of the public diplomacy that puts soft power into practice.

APDS Blogger: Jerry Edling

APDS Blogger: Jessica Castillo

The India: Inside Out Project

APDS Blogger: Maya Babla

This December, a group of seven graduate students from the Master of Public Diplomacy program at USC’s Annenberg School for Communication & Journalism will embark on a journey to India. We will visit New Delhi and Mumbai, meeting with a range of stakeholders interested in how this global player is positioning itself to foreign and domestic audiences.

APDS Blogger: Sarah Myers

October in India means many things. The start of a busy festival season, the birthday of Mahatma Gandhi, and this year, the advent of the F1 races in Delhi.

Public diplomacy mourns yet another practitioner who helped tear down the Berlin Wall during the Cold War with the Soviet Union. Mo Rothman, a former top Hollywood film executive, died at the age of 92 in Los Angeles on September 15. Mo was a member of our volunteer Film Acquisitions Committee at the U.S. Information Agency in the 1980's.

APDS Blogger: Di Wu