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Judith McHale’s departure from her position as Under Secretary of State for Public Diplomacy and Public Affairs presents an opportunity not only to appraise her tenure, but also to consider the future direction of U.S. public diplomacy.

DUBAI --- Take a look at Barack Obama’s 2009 speech in Cairo. It was beautifully written and radiated good intentions. The U.S. government relied heavily on new media tools to disseminate it throughout the Arab world and beyond. Arab opinion of Obama improved significantly; and then it dropped like a rock.

In honor of Mother’s Day and in preparation for a speech I’m due to give to the International Women’s Festival in Accra, Ghana this week I’ve been researching the impact and role of Mothers on societies globally. The ancient Chinese proverb and title of Nick Kristof’s groundbreaking book, “Women Hold up Half the Sky” which inspired me to become more involved in women’s issues.

My title for this piece is intentionally ambiguous, because the relationship between the United States and Pakistan is utterly ambiguous. It could refer to Washington leaders saying, “Sorry that we violated your sovereignty to kill Osama bin Laden, but we still want to be friends.” Or it could refer to Americans saying, “We know some of your conservatives are sad to lose Osama, but we still want want to be friends.”

Over the past ten years since 9/11, event after event in and outside Afghanistan has overshadowed the need to connect with the Afghan people and to deliver on their basic expectations for peace, justice, and prosperity. Even though NATO member-states increasingly appreciate the importance of public diplomacy at home and abroad, they have largely faltered to engage and listen to the Afghan people on how to secure Afghanistan.

China’s quest for “soft power” in recent years is a direct consequence of its dramatic economic transformation over the last several decades. It is now an all-too-familiar story of how China is vigorously pursuing image-building efforts, from the global expansion of its media properties to the rapid growth of the Confucius Institutes. This has become particularly poignant at a time when, in stark contrast, the U.S. public diplomacy enterprise is facing shrinking budgets.

How country music shapes America's brand status. 

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