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Salesforce survey reveals data will make or break workers’ trust in AI

Salesforce survey reveals data will make or break workers’ trust in AI

Marketing

A Salesforce survey titled Your Data, Your AI has found that more than half of workers believe generative AI lacks the data needed to be useful. The survey of nearly 6 000 global knowledge workers suggests that AI has a data problem. 

 
Salesforce survey reveals data will make or break workers’ trust in AI
Salesforce
Data
Salesforce survey
Workers’ trust in AI
Trust in AI
Your Data
Your AI

Acquabox by Mountain Falls wins two awards

Acquabox by Mountain Falls wins two awards

Publicity

Acquabox, a brand within the Mountain Falls stable, has announced that it has won two globally renowned awards. This achievement underscores Acquabox's commitment to excellence in design, sustainability and innovation.

 
Acquabox by Mountain Falls wins two awards
Acquabox
Mountain Falls
Monocle Design Awards
Excellence in design
Sustainability
Innovation
Fine Water Tasting and Design Awards

<i>OFM</i> to celebrate mothers on Mother's Day

OFM to celebrate mothers on Mother's Day

Media

OFM has announced that it will be celebrating moms with a special broadcast. In honour of Mother’s Day, the station is gearing up to pay tribute to the mothers who fill our lives with love, laughter and endless support. On Friday, 10 May, OFM has invited listeners to join in a special celebration dedicated to moms everywhere.

 
OFM celebrates mothers on Mother's Day
OFM
Celebrate Mothers
Mothers' Day
Broadcast
Mother's Day broadcast

Virgin Active appoints We Are Pi for global brand transformation

Virgin Active appoints We Are Pi for global brand transformation

Marketing

Virgin Active has announced the appointment of leading creative innovation company WE ARE Pi to lead its global brand repositioning from fitness to social wellness.

 
Virgin Active appoints We Are Pi for global brand transformation
Virgin Active
We Are Pi
Brand transformation
Global brand repositioning
Fitness
Social wellness

Nostalgia on social media [Infographic]

Nostalgia on social media [Infographic]

Social

Remember the days of dial-up Internet and MxIt? How about frosted tips and flip phones? The concept of nostalgia is not a new one, but since 2020, nostalgia has made its way to social media. You would think it faded like acid-wash jeans, but it just kept growing — and now it has its own terminology! 

 
Nostalgia
Nostalgic
Social media nostalgising
Nostalgising
What is social media nostalgising
What is nostalgising
Nostalgic social media posts
Nostalgia on social media
Why is nostalgia popular on social media
What is the nostalgia trend on social media
What does nostalgic mean on social media
Social media nostalgia
Social media and nostalgia examples
Y2K
Y2K on social media
Y2K aesthetic on social media
Nostalgia aesthetic on social media

<i>HOT 102.7FM</i> gets behind another big-name musical act

HOT 102.7FM gets behind another big-name musical act

Media

Johannesburg-based radio station HOT 102.7FM has once again taken on a strategic media partner role in delivering a big-name musical act to Johannesburg audiences — this time in partnership with Big Concerts. 

 
HOT 102.7FM gets behind another big-name musical act
HOT 102.7FM
Musical
Musical act
Big concerts
Radio station
SA radio

JCDecaux data head to be keynote speaker at WOO Global Congress

JCDecaux data head to be keynote speaker at WOO Global Congress

Marketing

JCDecaux Group's chief data officer Sylvain Le Borgne will be the keynote speaker on the second day of the World Out of Home Organization's Global Congress in Hong Kong. The theme of Le Borgne's address is 'How data can add value to Out-of-Home'. 

 
Sylvain Le Borgne
JCDecaux data head to be keynote speaker at WOO Global Congress
WOO Global Congress
World Out of Home
How data can add value to Out of Home
OOH
Out of home

MRF partners with ESOMAR to unveil latest edition of MAPS™

MRF partners with ESOMAR to unveil latest edition of MAPS™

Marketing

The Marketing Research Foundation (MRF) has announced that it will partner with ESOMAR, the world's largest network of insights professionals, as well as leading South African research firm Plus 94 Research, to unveil the latest edition of its MAPS™ (Marketing All Product Survey) dataset on Thursday, 16 May. 

 
MRF partners with ESOMAR to unveil latest edition of MAPS™
MRF
ESOMAR
MAPS™
Marketing All Product Survey Marketing survey
Plus 94 Research

Brands and podcasts

Brands and podcasts

Marketing

No matter what your brand is, you need to get your name and story out there — the goal is to be known. Traditional marketing tools and tactics still exist for a reason, but if you want to connect with more people in a more unique way, you need to think outside the box. And this is where branded podcasts come into the picture.

 
Brands and podcasts
Branded podcasts
What is a branded podcast
Marketing tips
Unique ways to promote your brand
Building brand awareness
What are the perks of brands creating their own podcast
How to establish yourself as an industry expert
Marketing on a podcast
Marketing strategy

BBC Kids expands reach in SA

BBC Kids expands reach in SA

Media

BBC Studios has announced the extension of its partnership with Switch Media to enable customers on the Vodacom network access to BBC Kids. Users can pay for the service through add-to bill (for postpaid customers) or through airtime (for prepaid customers). 

 
BBC Kids expands reach in SA
BBC
BBC Kids
BBC Kids SA
BBC Kids South Africa
Vodacom
Vodacom network
BBC Studios
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