IN AKIHABARA, Tokyo’s centre of anime and manga sales and fandom, a new government plan is wildly popular. The idea is to project an image of “Cool Japan” around the world (like Cool Britannia in the 1990s, but without the rhyme). Kyon, a costumed maid touting one of the area’s many maid cafes, says she feels fully part of the effort. Tsukamoto Hiroshi, a retail buyer of manga, says that the fragile Japanese comic industry could do with some official support. But isn’t a government-driven attempt to manufacture “cool”, well, just the opposite?
