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Behavioural Conflict: Why Understanding People and Their Motives Will Prove Decisive in Future Conflict Paperback – November 4, 2011

by Steve Tatham (Author), Andrew MacKay (Author), Gen Stanley McChrystal (Foreword)
4.0 4.0 out of 5 stars 17 ratings
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Whilst geopolitics, economics, religion and ethnicity all play crucial roles in starting and sustaining conflict this book advances the idea that it will be people's behaviour, and the West's ability to understand, interpret and influence that behaviour which will become the defining characteristic of resolving future armed disputes. This seminal study draws directly on the authors'operational experiences in Sierra Leone, Northern Ireland, Bosnia, Kosovo, Iraq, Lebanon and Afghanistan. Includes a chapter by behavioural scientist Dr. Lee Rowland and an introduction by the BBC Radio 4 "More or Less" presenter Tim Harford. The foreword is by former ISAF commander General (ret.) Stanley McChrystal. This book argues that future conflicts will be best resolved by focusing attention on altering the behaviours of others, either in advance - and therefore deterring conflict - or as a coupled component in the process of combat and post-combat operations. They also argue that Western Armies have learnt too many lessons the hard way and been found wanting too easily. "Behavioural Conflct" argues for a fundamental rethink of the way that the West's militaries are organised, educated, trained and deployed.
Previous page
  1. Print length
    220 pages
  2. Language
    English
  3. Publisher
    Military Studies Press
  4. Publication date
    November 4, 2011
  5. Dimensions
    6.69 x 0.46 x 9.61 inches
  6. ISBN-10
    9781780394688
  7. ISBN-13
    978-1780394688
  8. See all details
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Product details

  • ASIN ‏ : ‎ 1780394683
  • Publisher ‏ : ‎ Military Studies Press (November 4, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 220 pages
  • ISBN-10 ‏ : ‎ 9781780394688
  • ISBN-13 ‏ : ‎ 978-1780394688
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.69 x 0.46 x 9.61 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 17 ratings

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  1. Steve Tatham

    Steve Tatham

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  2. Andrew Mackay

    Andrew Mackay

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Customer reviews

4 out of 5 stars
4 out of 5
17 global ratings

Top reviews from the United States

Bill M
5.0 out of 5 stars Outstanding work
Reviewed in the United States on May 26, 2012
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The authors of this book made a major contribution to the study of the modern conflict. In a very clear and effective manner they provide constructive criticism on our current efforts and practices to shape behavior in conflict zones, and provide sound recommendations to improve our ability to do so. The authors argue that this is a field of growing importance due to the information bubble that conflicts are increasingly waged in, and that increasingly war or conflict will be won or lost in the information/behavior domain. Due to projected budget cuts in defense spending in the UK (and also the U.S.), they make sound sound arguments on the economic efficiency of improving our ability operate in the information/behavior domain to both prevent conflict and to hopefully bring ongoing conflicts to a close. I wish it was mandatory reading for all U.S. policy makers and senior military members who are responsible for developing our strategies and determining future force capabilities. I am confident it would also benefit law enforcement professionals.
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Ted
3.0 out of 5 stars Good read, but no answers.
Reviewed in the United States on March 29, 2016
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Good read, but ultimately disappointing. This is kind of a thought piece posing as a prescriptive thesis. In the end, the authors come across as begging for a solution to a problem that they clearly state, describe, clarify, and restate many times throughout the book. That process of repeatedly elucidating the problem, though, is done in a manner that clearly illustrates command-level problems with planning and operations. The weakness of the book is the primary authors' (who are both senior officers) failure to clearly place responsibility for failure where it belongs, at the feet of planners and strategists. This is particularly true for the failings of Iraq '03, where excuses are made rather than failings clearly identified.

On the other hand, the authors' repeated description of the problem and exploration of potential approaches to a solution makes for an interesting read. Particularly, for this American, the detailed review of the operational approaches the UK MoD has taken to the problem. I was familiar with some of it, but I enjoyed the direct perspective the authors provided.
The penultimate chapter purported to describe a solution. But, jarringly to me, it was written by a psychologist describing a "scientific approach" that sounded surprisingly like disciplined intelligence analysis focused on socio-cultural intelligence for influence. Of course he doesn't use those terms and puts forth his solution in disjointed fashion, full of scientific buzz phrases. Back to jarringly, this really seemed odd coming from a guy who was a former Royal Marine Commando and should have a fundamental understanding of intelligence and the ability to write in clearer terms.

The sub-title for this book is "Why understanding people and their motivations will prove decisive in future conflict." The authors do a good job of clarifying that "why", despite the focus being on past (particularly Afghanistan and Iraq) and the future not being discussed much beyond its likelihood of being a reflection of the recent past. My disappointment with the book is in the lack of a substantive "how." In the end, it comes off as both apologetic, for the failure to effectively support the troops on the ground, and begging for funding and organizational answers to the problem.
5 people found this helpful
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James Farwell
5.0 out of 5 stars Exceptional insight into winning future conflicts
Reviewed in the United States on January 10, 2012
This is a terrific book. Well written. Clearly stated. Prime with colorful, relevant examples that show how and why the key to winning conflicts in an era of modern global communication lies in shaping attitudes and opinions and motivating people rather than through the use of bullets. The great thing about this book is how the authors draw upon their personal experiences and expertise as professional soldiers to illustrate that traditional military action -- what the military terms "kinetic operations" -- has to be utilized, and may often play a secondary role, to effective strategic communication. I especially admired the incisive analysis of the role that media played in the Bosnia conflict. The examples drawn from Northern Ireland, Iraq, and Sierre Leone are equally compelling. The thesis of the authors is that affecting behavior through strategic communication needs to be brought to the forefront of strategic thinking is on target. My own background has combined work in political communication and information strategy in dealing with counter terrorism, sovereignty, and political issues that affect national security. I learned a lot from this book. It's entertaining but always informative. The authors are in command of their brief.

This book is an absolute must read for anyone who wants to understand how shaping behavior is a key to prevailing in modern conflict.
6 people found this helpful
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G. Mc Keon
4.0 out of 5 stars Comprehensive
Reviewed in the United States on December 9, 2012
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This is a very good read. It looks in an analytical way at what is the message being delivered, by whom and for what ends. Understanding the people as the "centre of gravity" was always essential in "winning hearts and minds" but as one General once said "I will tell you what to think" is not how Operational Art should be practiced.Many applications across the spectrum of military planning, Info Ops, Cimic,Conops etc.
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Cliente de Kindle
5.0 out of 5 stars Nice book
Reviewed in Mexico on March 3, 2021
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Excelente
libro , muy bien documento, nos muestra la importancia de la psicología adecuada a las nuevas tecnologías, recomiendable ampliamente
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hogblower
5.0 out of 5 stars Lessons which need learning
Reviewed in the United Kingdom on January 10, 2012
Verified Purchase
This book peels back the hubris surrounding recent western efforts in prevail over significantly weaker opponents and offers explanations as the principle reasons for failure, more important it also offers solutions. The book argues convincingly that it is not the west's ability to wage traditional kinetic war that creates the problem, rather the struggle traditional military forces have in understanding that in certain situations traditional kinetic war is simply not the answer. In many situations it is the ability to influence the behaviour of the local population that must be seen as the ultimate prize not the defeat of the 'designated' enemy. The Information age in which we live means that whilst our enemies increasingly use kinetic action as a small part of an overarching Influence campaign designed to change behaviour in populations, we in the west tend to use Influence as an afterthoughts to mitigate or explain our kinetic action.

It must also serve as a wake up call to many in the higher UK command structures (both political and Military) who it would appear had began to mistake arrogance for excellence and repeatedly failed to learn valuable lessons whilst patting themselves on the back for a job well done.

The book is easy to read for a non-military persons and includes many interesting anecdotes and analogies as well as fascinating insights from experienced practitioners in the field. The one frustration in an otherwise excellent book was narrative decision speak as a 'we' rather than just decide to have a singular voice which I found distracting at times.
7 people found this helpful
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R. Packham
5.0 out of 5 stars Superb read
Reviewed in the United Kingdom on March 19, 2012
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This is a very topical and relevant publication with aspects that are more than applicable to todays modern warfare. This should be read by all modern protagonists of modern warfare and politicians alike.
One person found this helpful
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Flying Dutchman
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on January 16, 2015
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Great and very insightful book.
One person found this helpful
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