Branding and Nation Branding

Complete Video:
Overview of Nation-Branding Concept

By Segments:
Overview of Nation-Branding Concept (Part 1)

>> For viewers in China, follow this link to watch the video

Overview of Nation-Branding Concept (Part 2)

>> For viewers in China, follow this link to watch the video

>> More Videos on Nation Branding at Expo 2010 Shanghai

Further Readings:

Wang, J. (2008). The Power and Limits of Branding in National Image Communication in Global Society. Journal of International Communication, 14 (2), 9-24.

Anholt, S. (2006).Public Diplomacy and Place Branding: Where’s the link?. Place Branding and Public Diplomacy, 2, 271 – 275.

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