Branding: Projecting the Right Image to the World

This week's PD News headlines focused on nation branding strategies. The first branch of Japan House, an organization which aims to foster knowledge about Japanese culture, opened in Sao Paulo, Brazil, while a decade after poachers wiped out its native population of rhinoceros, Rwanda has reintroduced the animal to its National Parks in order to attract more tourists to the East African country. Other stories explored a Chinese NGO offering green technology to Myanmar that may help improve China's image abroad, as well as Swedish designers who created an "adorable" national brand identity for North Korea. 

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