China's Quest for Goodwill

China is on a quest to win the hearts and minds of Africa.

Much of this effort in the region so far consists of infrastructure-driven development and government-controlled cultural exchange. However, this top-down approach to soft power has met its fair share of criticism.

The following video, produced by Quartz News, documents Chinese soft power in Kenya and explores China's struggle to communicate with, and understand the outside world.

"If China really wants to convince the rest of the world to like it, hard cash and concrete can only go so far," explains Nikhil Sonnad, Quartz News reporter. "Africans want roads, but they also want respect. That might not happen, unless China makes its soft power, softer."

You can find the original video on Quartz News' Facebook page here.

Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. 

Visit our Online Library or click here to begin your search.

Stay in the Know

Public Diplomacy is a dynamic field, and CPD is committed to keeping you connected and informed about the critical developments that are shaping PD around the world. 

Depending on your specific interests, you can subscribe to one or more of CPD's newsletters >.