Nelson Mandela may have died on December 5, 2013, but his legacy lives on. He changed the image of South Africa from that of a country despised for its atrocities to a “Rainbow Nation” (Archbishop Desmond Tutu’s term) that...
KEEP READINGSouth Africa's Nation Branding: #InspiredByMyConstitution
Oct 26, 2017
Nation branding is an essential part of public diplomacy that involves putting a country's best foot forward to the world.
Oftentimes, it focuses on portraying the country in a rosy light, shying away from the problems it may face. However, South Africa's newest nation branding campaign brings these problems to light and "flip[s] each downside up in a series that sells a strong, positive message for the country we love to call home."
Brand South Africa's new campaign #InspiredByMyConstitution looks at the many rights afforded to the nation's citizens, painting a picture of a country that emphasizes human dignity, equality, freedom of expression and more.
To see more of their mini-films, check out their YouTube page or read Oresti Patricios' piece on MarkLives.
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