The South Korea Pavilion: Branding Hansik

Deputy Commissioner General Deokhyun Jo explains how South Korea promotes Hansik (Korean food) in Expo Milan 2015 as a sustainable and healthy option, and how his country uses food to connect with Italian audiences.

For related coverage, see:

The South Korea Pavilion: Branding Hansik

Visit CPD's Online Library

Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy. 

Visit our Online Library or click here to begin your search.

Stay in the Know

Public Diplomacy is a dynamic field, and CPD is committed to keeping you connected and informed about the critical developments that are shaping PD around the world. 

Depending on your specific interests, you can subscribe to one or more of CPD's newsletters >.