WATCH: Rebuilding Egypt’s Public Diplomacy

In this video, Egyptian Ambassador Mohamed Al Orabi discusses how Egypt can rebuild its reputation abroad. He points to Egypt’s soft power advantage; children around the world are taught to admire Egyptian civilization, and people “dream to come to Egypt” because of its ancient mystique. However, Orabi recognizes that Egyptian public diplomacy has been held back by insufficient coordination across sectors and between government agencies.

Rebuilding Egypt Public Diplomacy - Amb. Mohamed Al Orabi

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