Wielding the Power of City Branding
As evident in Sao Paulo, London, Singapore, and New York, the diplomatic role of global cities is increasing. With this new role comes new efforts to establish city branding campaigns to encourage trade, investment, and tourism. This week, the Guardian (UK) released a new global "city brand barometer" to measure their success.
From Milan to Mecca: the World's Most Powerful City Brands Revealed - The Guardian (UK)
Beverly Hills Declares War on Brunei - Al Jazeera
Xenophobia and Public Discontent in Singapore - The Diplomat
What Should Your City's Slogan Be? - The Guardian (UK)
Want to receive PD News in your inbox? Subscribe to our daily or weekly digests here.