Wielding the Power of City Branding

As evident in Sao Paulo, London, Singapore, and New York, the diplomatic role of global cities is increasing. With this new role comes new efforts to establish city branding campaigns to encourage trade, investment, and tourism. This week, the Guardian (UK) released a new global "city brand barometer" to measure their success.

Read more: 

From Milan to Mecca: the World's Most Powerful City Brands Revealed - The Guardian (UK)

Beverly Hills Declares War on Brunei - Al Jazeera

Xenophobia and Public Discontent in Singapore - The Diplomat

What Should Your City's Slogan Be? - The Guardian (UK)

L.A. Has the 'Most Powerful' City Brand in the World - LA Weekly

 

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