21st century public diplomacy

As Ambassador Arturo Sarukhan pointed out in his essay for the 2016 Soft Power 30 report, the concept of soft power is still relatively foreign to many diplomatic services in Latin America, but this is beginning to change. Several countries in the region have started developing their capabilities to tap into, systematize, and project soft power internationally. In conducting foreign policy, public diplomacy is a key instrument for countries to assert their views and leverage soft power assets.

A look at how Argentina has adapted to the 21st century under the Macri administration.

Information campaigning in various forms is as old as politics itself, and nor is it the sole province of political bogeymen. Research shows that democracies are better than autocracies at influencing foreign public opinion, and businesses, politicians and states all use the mass media strategically for their information campaigns. The names we give a particular information campaign not only reflect our inferences about its aims; they can in fact amplify its power and advance its goals.