al gore

A group of eight WPP agencies have banded together to launch a multimedia campaign for Al Gore and the Climate Reality Project in an effort to prompt global leaders to reduce carbon emissions in the days leading up to the U.N. Climate Summit on September 23.

Former US vice-president Al Gore will broadcast a presentation every hour for 24 hours across 24 time zones, as part of a campaign to convince sceptics of the link between climate change and extreme weather events. The 24 Hours of Reality campaign also asks people to hand over control of their accounts on Facebook and Twitter for an entire day to deliver Gore's message.