A catchy tune people can't get out of their heads will be the hallmark of Tourism Australia's new television commercial, which will be unveiled next week...The "friendly and welcoming'' commercial will also highlight Australian animals and the country's indigenous culture that differentiates it from the rest of the world.
There is one area, however, where Japan could engage in a strategy that would simultaneously help its economy and give it an edge over China. This is immigration. Japan is unique among economies that are highly developed and in demographic decline in having so few immigrants.
Artists, scholars and representatives from the government and NGOs from Asia and Europe convened in Ha Long City, Vietnam, last week to find ways to forge stronger ties through cultural diplomacy.
In my recent book touring travels down under, I was struck repeatedly by the sense in which New Zealand and Australia seem for a North American at once remote yet accessible, exotic yet familiar. They are in, but not of the Global South.
How countries are adapting foreign policy strategies and public diplomacy resources in today's globalized environment.