Mr Coghlan is helping find ways to build cultural connections and "soft power diplomacy" between the two countries, by taking designers and Australian fashion industry representatives into China - and vice versa. "There's still a knowledge gap in the Australian industry on how China operates and ways to do business with China in the fashion sector, so we're continuing to work on that and build China relevant capabilities," Mr Coghlan said.

While Chinese tourists in Australia for Lunar New Year are being targeted in the hope they will spend big on Australian fashion [...] Mr Coghlan is helping find ways to build cultural connections and "soft power diplomacy" between the two countries, by taking designers and Australian fashion industry representatives into China - and vice versa.