Enterprise Estonia, the state-run agency responsible for promoting Estonia abroad and attracting investment, launched two brand new web platforms, estonia.ee and brand.estonia.ee, at the cost of €200,000. The new website estonia.ee replaces the estonia.eu site that had become obsolete and outdated, both in design and content. The long-serving “Welcome to Estonia” logo will be dumped as well.

Peter Kentie, the Dutch marketing and branding specialist, has proposed an ambitious and clever nation branding for Estonia, where emphasis is on the ‘-est’ concept and new slogan, “just estonishing”. [...] Kentie told Estonian World that he was inspired to suggest new branding for Estonia, after seeing that the country is struggling to find a coherent nation branding and marketing strategy.