Speed of reaction to social media trends is becoming more important in the battle between fast fashion and more established High Street retailers, say experts. [...] Topshop's global marketing director Sheena Sauvaire told the BBC's Today programme that while the concoctions on the catwalk influence High Street retail design, social media is increasingly playing a role.
Ilan Manor explores the relationship between a country's national image and the image of its leader.
President Emmanuel Macron’s mastery of public imagery, like that of Barack Obama, conceals a highly calculated, choreographed communications policy. [...] “For a president, everything is a story of symbols. He needs to have total control,” comments Albert-Alexis Galland, director of strategy with Kaolin.
The Fitzgerald Biosphere has retained international significance after United Nations Educational, Scientific and Cultural Organization approved the site as a biosphere reserve this month. [...] Fitzgerald Biosphere spokesman Nathan McQuoid said the area was globally significant for its natural diversity and the renomination will ensure the site continued to be recognized.
CPD Research Fellow Jami Fullerton bridges nation branding and public diplomacy through the Model of Country Concept in a new book.
A forecast of trends that will shape communications in 2017.