branding

How postage stamps, Eataly and Argentine tango work to cultivate a national image.

Speed of reaction to social media trends is becoming more important in the battle between fast fashion and more established High Street retailers, say experts. [...] Topshop's global marketing director Sheena Sauvaire told the BBC's Today programme that while the concoctions on the catwalk influence High Street retail design, social media is increasingly playing a role.

Prime Minister Modi & President Rouhani

Ilan Manor explores the relationship between a country's national image and the image of its leader.

President Emmanuel Macron’s mastery of public imagery, like that of Barack Obama, conceals a highly calculated, choreographed communications policy. [...] “For a president, everything is a story of symbols. He needs to have total control,” comments Albert-Alexis Galland, director of strategy with Kaolin.

The Fitzgerald Biosphere has retained international significance after United Nations Educational, Scientific and Cultural Organization approved the site as a biosphere reserve this month. [...] Fitzgerald Biosphere spokesman Nathan McQuoid said the area was globally significant for its natural diversity and the renomination will ensure the site continued to be recognized.

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