The AMC purchase marks the start of what Wanda executives and Chinese officials hope will be an aggressive expansion into Western markets. An article in the state-run propaganda outlet “People’s Daily,” meanwhile, touted aspirations of "exporting the culture" and the regime’s “Going Global” strategy.

He impressed the interviewers from the Georgia Institute of Technology, which ranked 35th among all U.S. universities, with his 'soft power,' and was admitted to its undergraduate biomedical engineering program, which ranked second in the country. In addition, he won a quarter scholarship.

Recognizing that it would require budget-wrecking spending to quickly catch up with the United States as a wielder of military strength, China is, at least for now, emphasizing soft power – trying to extend its influence through attraction rather than coercion.

BEIJING --- During the 20 years since the demise of the Soviet Union, and after a unipolar moment for the United States, China has emerged as the newest superpower. All its predecessors at this exalted level, going back even before Rome, have established their positions by amassing formidable military strength. But China is going about matters differently.

Amid an uproar in China over the planned American move to send home dozens of Chinese teachers, the US has withdrawn its "sloppy and incomplete" order directing 80 Confucius Institutes teaching Mandarin to seek reaccreditations.

Both writers state that irrespective of what the world media has to say, true soft power is only gained by actions - by what these countries individually do. No amount of branding exercise can help their image if not backed by actions.

Call it a pilot project, trial balloon, or infomercial, the residency falls under the larger heading of "soft power" that includes importing and exporting films, artists, and music between the two countries. Nowhere does the Philadelphia Orchestra residency embody that more than in Friday’s concert, at which the orchestra will premiere Interrupted Dream by Chinese composer Du Wei.

The arrival of Chen Guangcheng, a blind Chinese activist, in New York on May 19th marked a quiet resolution to a thorny problem for American diplomacy with China over human rights. It also suggested that, in spite of political tension at the highest levels of the Communist Party, Chinese leaders remain united enough to handle a crucial relationship pragmatically. But compromising with the superpower involves a balancing act at home.