Sir Martin Davidson analyzes why China's soft power ranking does not match the amount it spends.
Launched by Beijing Municipal Commission of Tourism Development as part of the Belt and Road Initiative, the global marketing campaign of "Imperial Ambassador" aims to promote Beijing's global tourism image and establish its reputation in the travel and tourism industry, and is a fresh attempt to transform the city into an "international exchange hub".
This week's headlines explore international exchanges and their role in public diplomacy
At a time when Europe appears ever more self-absorbed and the U.S. questions many of the foundations of post-war prosperity which it created, China appears ever more self-assured in offering an alternative narrative. [...] Despite this massive investment, China’s soft power still languishes far behind that of its Western rivals in most comparative studies: 28th out of 30 in Portland’s 2016 report on soft power or 20th out of 25 according to Monocle.
Soo Yeon Kim, Sophie Meunier, and Zsolt Nyiri explore possible correlations in European public opinion.
During their visit to Rostov-on-Don, students from China will communicate with their Russian peers on internet media technologies and together they will produce a video clip on the city landscape, which will be broadcast at the opening ceremony of the 2017 China-Russia Media Forum, following the China-Russia Youth Innovation Union.
There was no ceremonial meeting between officers of the Indian and Chinese armies on the Independence Day today at the strategic Nathula border amid the continued standoff at Doklam, but personnel from two sides exchanged sweets.