city branding

Redemption Camp has 5,000 houses, roads, rubbish collection, police, supermarkets, banks, a fun fair, a post office – even a 25 megawatt power plant. In Nigeria, the line between church and city is rapidly vanishing. [...] Hallelujah is the theme for this year’s Holy Ghost convention at one of Nigeria’s biggest megachurches, and all week the word echoes among the millions of people attending.

Albuquerque Mayor Richard Berry on Tuesday received two honors — both of them for promoting Albuquerque on the world stage and for advancing citizen diplomacy. The first award was from Global Ties ABQ on behalf of the U.S. Department of State’s Bureau of Educational and Cultural Affairs. The award recognizes Berry’s “extraordinary commitment to encourage citizen diplomacy and to foster commercial, educational, and cultural exchange between Albuquerque and nations from all over the world.”

Cities are the primary building block of organized human existence. The concept of civilization – as its etymology suggests – rests on the phenomenon of the city and its distinctiveness from life lived beyond its walls. There has always been a powerful identification between a city and an individual inhabitant. It is the oldest bond in organized politics and hence appropriate that the term “citizen” should have been shared with the larger scale polities as they have emerged.

In recent years, the discipline of nation branding has become a new frontier in how nations position themselves to compete for global share of, amongst others, attention, tourism, investment and skills. Cities have become an integral pillar in building strong competitive nation brands because a nation is, after all, a collection of cities - or city brands.

 

Fez, Morocco’s cultural and spiritual capital, may have lagged behind Marrakech when it comes to stylish riads and sophisticated restaurants, but a subtle transformation is under way along its medieval alleyways. Ancient buildings are being restored, designers are breathing new life into age-old crafts and chefs are opening exciting restaurants.

Tulsa Global Alliance (TGA) is working to enhance Tulsa’s reputation as an international hub, says Bob Lieser, vice president of programs for TGA. One way the group is doing that is through its many exchange programs, which enable Tulsans “to make powerful friends in vital countries,” he says.

Luke Dalla Bona, a former Sault resident currently living and working in Ecuador, has a plan to help a small South American community prosper by getting a completely natural product on the market. [...] After the earthquake took a painful bite out of Agua Blanca’s tourism revenue, the villagers, Dalla Bona said, decided to pursue bottling of natural shampoo, using the surrounding forest as a resource.

The relationships between San Antonio and its international counterparts go far beyond ceremonial exchanges of trinkets and the signing of sister-cities proclamations. [...] San Antonio’s first sister city is Monterrey, Mexico — a relationship that predates the creation of Sister Cities International. Since then, the Alamo City has forged sister-city and friendship-city relationships with a dozen others in India, Japan, China, Taiwan and Spain. Tel Aviv, Israel and Darmstadt, Germany, are both “friendship cities.”

Pages