Challenging ISIS has little to do with decreasing their number of Twitter followers.
The "Peer 2 Peer (P2P): Challenging Extremism" project, launched in spring 2015, is based on the premise that empowering student "experts" in reaching their peers was a critical strategy in efforts to combat extremist propaganda.
The Obama Administration has announced a new communications effort to counteract the “messaging” of ISIS. The new “Center for Global Engagement,” to be located at the State Department, will be charged with “counter-messaging” ISIS (ISIL) communications. The task of the center can be simply stated: to persuade those who might follow ISIS or other terrorist groups that following them is a very wrong idea.
Despite increasing efforts by western governments and social media providers to counter ISIS online, ISIS continues to produce and disseminate large quantities of ideologically inspired audio visual content and information.
Ali Fisher on ISIS' social media savvy.
“They [Congress] tend to view… efforts to influence civilians outside an area of conflict as Public Diplomacy, the responsibility of the Department of State or Broadcasting Board of Governors.” By contrast, “We [at US Special Operations Command] believe there is a complementary role for the Department of Defense in this space which acknowledges the need for a civilian lead, but allows DOD to pursue appropriate missions, such as counter-recruitment and reducing the flow of foreign fighters,” he wrote.