Casa Arabe (Albeit Arabi). It is a public Spanish institution created by Spanish Ministry of Foreign Affairs as it is widely believed the importance of having good relation between Spain and Arab countries. We are working from Madrid to Gortoba. We focus on the tool of foreign affairs public diplomacy as the main means of access to Arab countries.

...international news coverage plays an important role in establishing national soft power and said the press should take full advantage of the Internet and other forms of new media in their international news reporting. He said those technologies offer a fast means of communication and the ability to cover the news widely.

India, with its unique cultural and civilisation strengths has tremendous assets in the soft power arena that are yet to be fully harnessed effectively. Its multi-ethnic culture, peace-generating civilisation values that includes religious and philosophical ideals, and the unique art forms and literatures are perhaps the core of this soft power asset mix.

Faith based law, tribal traditions, the secondary status of women and tolerance for human trafficking and corruption explained away as social inclusion contradict some of the principles and values of Arab Spring and other public diplomacy products Washington brands and markets to sell American-style democracy to the world.

Cultural activists, cultural workers, researchers and policymakers from Mali and Algeria to Singapore, and Limpopo to Cape Town, gathered in Joburg recently for the much-anticipated Diversity Conference.

At the same time, no fundamental changes have occurred in the sources of the United States’s power and influence, such as the economy, science and technology, military strength, international political influence, and cultural soft power.

More than just being an element of post-Cold War soft power or as part of a country’s diplomatic strategy, a closer study into the game of football throws up several important characteristics that could inform our understanding of the political paradigm of the ASEAN community and its relations with the rest of the world.

America's got a new tagline: "United States of Awesome Possibilities." The country's new positioning comes courtesy of the Corporation for Travel Promotion, which this summer hired JWT to handle a global marketing campaign and is worked with branding firm The Brand Union to create a logo for Brand U.S.A.