Leading Brand specialist and entrepreneur, Charles O’Tudor, in this interview, reveals how Nigeria can attain sustainable economic viability through proper branding. O’Tudor, who is the Principal Consultant at Adstrat Branding Management Consortium-a firm responsible for many successful branding campaigns in the public and private sectors, also explained how Nigeria can rebound from recession through branding.
China’s involvement and investment in Africa have intensified in the past few years eliciting a lot of focus and research on China-Africa relations. While this can be written off by some as simply investment [...] China’s growing involvement in the media industry in Africa and South Africa has been seen by Trans-Atlantic nations to be a challenge to their influence in Africa.
Enterprise Estonia, the state-run agency responsible for promoting Estonia abroad and attracting investment, launched two brand new web platforms, estonia.ee and brand.estonia.ee, at the cost of €200,000. The new website estonia.ee replaces the estonia.eu site that had become obsolete and outdated, both in design and content. The long-serving “Welcome to Estonia” logo will be dumped as well.
During his recent campaign, U.S. President-elect Donald Trump revealed little fondness for free trade agreements. But in the Middle East, there is at least one that deserves a second look: the Qualifying Industrial Zones protocol between Egypt and Israel, which, guided by U.S. commercial diplomacy, enhanced cooperation between the two countries beyond traditional security matters and into economic ties.
President Tsai Ing-wen and her Guatemalan counterpart, Jimmy Morales, reaffirmed their commitment to relations and cooperation between the two countries Wednesday, with Tsai saying that Taiwan will continue to support a Guatemalan highway expansion project, a proposal put forward by Morales. Tsai received a military salute hosted by Morales at the National Palace of Culture.
Singapore President Tony Tan Keng Yam has wrapped up his four-day state visit to Cambodia with two agreements signed and other commitments to further enhance the relationship between the two countries and their people. Singapore has played a significant role in Asean community building, particularly in narrowing the development gaps within Asean.
China's Foreign Minister Wang Yi is currently on a tour across Africa, where he is busy shaking hands with dignitaries and posing for photo ops, . Wang's New Year's visits to the African continent are almost a tradition, this time he is in Madagascar, Tanzania, Zambia, Congo and Nigeria. Zambia wants to become a transport and logistics hub in southern Africa and Wang has promised help. [...] China is investing heavily in Africa.
Korea's food experts are sharing their experience in branding with Laotian food companies. The "Product Development Workshop for Micro, Small & Medium Enterprises (MSMEs)," organized by the ASEAN-Korea Centre and Lao PDR's Ministry of Industry and Commerce, provides an opportunity for the companies to "enhance competitiveness and develop market strategies targeting domestic and overseas markets through lectures and consultations on branding, marketing, and packaging of food products."