The up-to-the-minute news and messages these embassies post show that the micro blog has become the medium of choice for foreign diplomatic agencies to conduct public diplomacy.

While one basketball team was touring China this summer, former Georgetown University men's and women's basketball players joined together with the United States Embassy in Montenegro to bring the Fourth Annual Basketball Diplomacy program to underprivileged youth in the Balkans.

“Our mission is to support the ‘America in 3D’ project of the US Embassy...,” said USS Russel navigator First Lt. Chris Gostel. “America in 3D” is dubbed a “ Road Show in Diplomacy, Development, and Defense” and highlights American culture, values and society. The program was launched last March by the U.S. Embassy in Manila.

According to McEldowney's report, "the goal of the Embassy's public diplomacy initiative is to spur debate and discussion about biotechnology, create positive public opinion, and to provide broader availability of scientific information about agricultural biotechnology to both the media and consumers...Gaining key opinion leaders' support will help increase the public's awareness...

In celebration of His Majesty the King's 84th birthday, AMI Events and the Australian Embassy present the Hucky Eichelmann and Anthony Garcia Thailand Tour 2011: Music from Thailand, Australia and the rest of the world.

In the slow-evolving world of diplomacy, it may be the biggest innovation since the wax seal: social media that lets Canadian diplomats go around the censors to speak directly to, and hear from, the citizens of the world’s rising superpower.

“We have been doing several cultural exchange programmes with Zimbabwe. This country has strong historical and cultural background. We are very happy to bring a wide range of American artists here to share and learn from Zimbabwe,” he said.

Aside from performances by the Philippine All Strar hip-hop, crooner Jed Madela singing Broadway tunes, US Navy fleet band, Baguio residents will also get the chance to participate in interactive games and contests organized by the US embassy.